Course Description : Provides an in-depth analysis of the nature of distribution channels and their management of customer service at each stage. Topics include e-channel behavior; channel design; selection, motivation, and control of channel members, types of retailers, retailer marketing decisions, the future of retailing, and wholesaling.
Syllabus : https://www.citytech.cuny.edu/business/docs/courses/BUF4500.pdf
Project : Omni Channel Project_ Apple
