Course Description : Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies.
Syllabus : https://www.citytech.cuny.edu/business/docs/courses/BUF3300.pdf
Project: Spain
