Creative Direction, Design, and brand strategy for the fictional brand SiMUD DEVCO. The overall concept of the brand was to image a high fashion, technical line that would exist on the martian surface in the not too far future. Drawing inspiration from scifi, solar punk references, work wear and high fashion, the brand encapsulates a future to yet be defined. Additional work was done to bring it to life with a mock campaign.
Lead Designer: Amir Gamble
Art Direction: Artiste Joseph
Ad Campaign: Jada Bellille
