This course focuses on the application of Scientific Research Methods to develop effective Marketing Strategies and support Marketing Personnel in making well-informed decisions. It covers a comprehensive examination of product, consumer, competitive, and market research, exploring various research techniques and functions. Students will delve into the stages of the empirical research process, survey research methods, and questionnaire construction.
The OpenLab at City Tech:A place to learn, work, and share
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
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