This course builds on the knowledge gained in Consumer Behavior, emphasizing the consumer behavior experience and the services provided to enhance it. It focuses on “omni-channel” retailing, a key concept in the fashion industry, which integrates various retail channels to deliver optimal customer service throughout the retail supply chain. Students will learn and develop the skills to maintain a competitive advantage by understanding and implementing strategies that cater to targeted demographics, enhancing the overall retail experience.
The OpenLab at City Tech:A place to learn, work, and share
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
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