This course covers definitions and historical analysis of various promotional types: advertising, sales promotion, public relations, and personal selling. It examines advertising agencies, their functions, and roles in society, along with media planning and buying processes. The course includes analysis and creation of broadcast and print advertisements, sales promotion techniques, events, sponsorships, public relations, specialty advertising techniques, and global advertising.
The OpenLab at City Tech:A place to learn, work, and share
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
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