Brand Logo:
The color of the logo is Lavender, which represent ones favorite color. the color lavender also having meaning to oneself. . Lavender represent creativity and independence, as well as gracefulness and elegance. Lavender also delivers a calming factor which is why the color was chosen. The Logo itself would be the letters “A” and “H” which are ones initials. The A and H will be in a sleek font and will be surrounded by a vertical rectangle. The A & H will be Lavender as well as the rectangle surrounding the letters.
Brand Identity:
Alexia Hernandez identifies herself as a hardworking half Dominican/ half Puerto Rican New York women who enjoys expressing herself creatively, weather through writing, fashion or the arts. She has a deep appreciation for films and enjoys reading and writing screen plays. Acquiring knowledge and skills is an enjoyment for her and she is always open to new ideas. She identifies as an intellectual who enjoys having philosophical conversations. A dreamer is the perfect word to describe her. She is always dreaming about personal and professional success in order to support herself and family. Though there is a love for fantasy Hernandez doesn’t fail to achieve her dreams and lose hope on herself. Furthermore, Hernandez is a supportive friend who always has a lending ear and an open mind.
