The New York City Department of Health and Mental Hygiene, have determined that listening to loud music through headphones is a serious health issue. They are worried about the long term effects that it will have on the NYC population before they realize its too late. In order to inform the NYC citizens of the potential danger, the Dept, held an ad campaign that appeared in New York City subway cars, on local radio stations, and on the Internet reminding people to turn down the volume on their headphones and earbuds. Even though research on this issue is new NYC is committed to make sure the public knows about the dangerous affects of listening to loud music through headphones.

The article has a problem in communicating to its Target Audience. Its TA are young adults who listen to music heavily especially during commuting. While the placement of the ads are well thought out the PSA can be communicated in a way it has a heavier impact on the audience.

Sketch for the photoshoot:

Joseph brought his Seinheiser headphones.