The History of Electronic Arts
Electronic Arts, also known as EA, is an entertainment software and video game development company. This company was founded by Trip Hawkins in 1982 and has produced many noteworthy games such as The Sims, Need for Speed and Mass Effect.
The shape of the EA logo has changed drastically throughout the years. The first logo for this company was designed by Barry Deutsch. The logo was inspired by EA Sports, another brand within the EA company. The first logo was composed of a square, circle and triangle meant to exhibit an abstract view of the companies’ name, Electronic Arts.
During the years of 1993-2003, Electronic Arts decided to keep more of a minimalistic approach. During the decade, Electronic Arts changed their logo to a heavily tracked out graphic lettering with three of the letters colored in Blue, Red, and Green. During 1997, Electronic Arts made a slight change to their new logo. EA took out the colors in the logo and kept the exaggerated tracking. They also changed the graphic lettering to a type of serif lettering.
Electronics Arts latest Logo is their present design, created by the companies first designer, Barry Deutsch. The design consisted of a circle with the fill in black while the negative space in the logo has the lettering of “EA” inside of it. This is the logo that was made from 2006 to the present day. Another variation of this logo is for the circle to have no fill, a black outline instead with the letters “EA” in black.
Bibliography
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CLG Wiki. “The Motion Graphics Museum, Electronic Arts”. 2019. http://www.closinglogos.com/page/Electronic+Arts
1000Logos. “EA(Electronic Arts) Logo”, 2019. https://1000logos.net/ea-electronic-arts-logo/
https://logos.fandom.com/wiki/Electronic_Arts
Wallace, Rick. Money Inc. “The Story of and History Behind the Electronic Arts Logo” 2018.
https://moneyinc.com/the-story-of-and-history-behind-the-electronic-arts-logo/
Electronic Arts, Inc. EA Official Website, 2019. https://www.ea.com/
Fleming, Jeffrey. We See Farther – A History of Electronic Arts, 2019.
https://www.gamasutra.com/view/feature/130129/we_see_farther__a_history_of_.php?print=1
