MKT 2327| Entrepreneurship

Course Description:

This course will provide students with an analysis of what an entrepreneur must accomplish in today’s competitive business environment in order to achieve financial and personal success.  The course is designed to use practical case studies to achieve this goal.

Upon successfully completing this course, students will understand how entrepreneurs can use market conditions to their advantage to achieve profit in a free market economy. Upon completion of this students should be confident in using marketing and computational techniques to analyze realistic business trends and opportunities and be enabled to take advantage of market conditions.

Click here to view a Press Release by Amber Alicea.

Course assignments available upon request.