McDonald’s 1970’s print advertisement By Jennell Thomas / 15 November 2023 American advertising of the 1970s sparked a new era for the portrayal of African Americans. With the goal of expanding their consumer base, companies began moving away from the many negative historical depictions of African American subjects in advertisements for white audiences. One of the most profound...
The Mini Automatic. For Simple Driving 1971 (Source) By SJH / December 2023 There is no true representation of people or events in advertising, only a fixed meaning assigned by advertisers. These meanings are often delivered through linguistic, non-coded iconic, and coded iconic signs. Advertising has typically been a field dominated by upper-middle-class white men. The stereotypes they...
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Jennell T
SarahJane Hayward