Water Taxi Beach, Long Island City, NY
NY Times Coverage:
The Beekeepers Ball
Imagination On The Waterfront (editorial)
Service: Catered events run a minimum of $4,500 for semi-private events and $9,000 for private events with events costing up to $25,000
The servicescape of the business
An outside-only beach bar on the Queens waterfront. 1.5 acres of sand, drinks, burgers, beer, and beach volleyball.
World-class sound system from Gary Stewart Audio (GSA) at Ministry of Sound London, Zouk Singapore, and District 36 NYC.
Very simple causal look. The ambient environment is the natural cool breezes of the waterfront; the light salt air of the tidal estuary known locally as the “East River;” tiki bar and picnic tables with warm, worn woods; a billion dollar view of Manhattan and all its famous buildings; and a chain-link fence along the water. The center piece is a faux palm tree that looks garish by day and stunning by night.
Seasonal Summer Dish: Whole Roast Pig
An entire roast pig carved table side. A $600 dollar option to any catering package. Hand carved by your host and our proprietor Harry Hawk.
Service Element
Harry Hawk, the operator and proprietor of the beach, will personally carve your pig. The pig will be served at a table within the party area and will create a sense of being at a tropical beach party.
Artifact: The pig will be given a full tiki presentation, connecting the service to the design of the bar and the overall feel of the servicescape. The presentation will include tiki torches adding light to the service area.
Example Torch:
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