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This OpenLab “course page” is devoted to the creation/design of Service Products for the Hospitality Industry.  During the course, students will “design” new products for existing service businesses within the Hospitality space. We will explore how a new service must integrate into a business’s Servicescape and how we can use the Service Profit Chain (SPC) to critically evaluate any newly designed service offering.

If you are a student in this class, “To create your first post for this class (after you join the page as a member) view Assignment #1:  link.”

a visual depiction of the customer process whereby the discover a business and ultimately purchase a product