The ad had a very distinct sound, The song wasn’t very apparent at first but when they went into the vents it was very apparent. I didn’t really like it as the crying babies kinda didn’t make sense for a supermarket ad and made it kinda confusing to know that they were talking about a supermarket, Maybe if the supermarket was the main setting it would’ve worked but not a hospital. Another reason is that with the main focus of being in a hospital and babies it never crossed my mind that they were trying to convey the message to shop better for the future generations showing no passage of time made it seem kind of stale. Finally the sound of the babies screams merging into the song didn’t make sense as in my experience when you are in a supermarket you would hear the music as soon as you walk in, Maybe you walk in at a time with less people to avoid a crowed shop therefore the humming of parents or even just little kids happily humming because they got their favorite snack would’ve been the better way to merge the sounds into the song without having a single baby cry.