Vino Italian Wine and Spirits is an establishment that expertise in selling wine and spirits.  This wine and liquod retailer is located at 121 E. 27th St., New York, NY 10016 Park Ave".(Vallis)  "Nicola Marzovilla opened this Italian wine shop in 2000."(Vallis)  This establishment has been open for 12 years and going.  It is one of the top liquor retailer in New York.    
	The layout is simple, effective, and not boring. Everything is in your face.  The atmosphere was clean and classy, the light is not too bright not too dark.  All of their staffs were extremely amiable and nice.  Vino's staffs offered a huge variety of wine tastings which was one of the positive highlights.  Their prices ranged from around $15-$50. The higher tier wines were in the $30-$50, range but selection for them is pretty limited.   
	The sales assistants told me that they offer wine tasting courses roughly every other week. It is good to be able to taste wine before purchasing.  That is a smart selling strategy.  Although Vino Fine Wines & Spirits is an italian liquor store, they offer other wines from all over the world. Sales assisants were not only friendly, they were very knowledgable of the wines' grape varieties, appelations and regions. 
    	I would recommend anyone to purchase wine because it did not feel uncomfortable at all. I don't consider myself to really know wine and spirits that much and I let the sales assistants know that.  Despite that, they weren't judgemental and even told me that people commonly like white wine better than red wine, but red wine have more benefits to our health.  I learned that red wine may prevent alzheimer, improve heart functions and may even help maintain or lose weight.  I really don't see where it should improve.  It was a great experience.

Reference

Vallis, Alexandra. "Vino, Italian Wine and Spirits - - Gramercy - New York Store & Shopping Guide." NYMag.com. NYMag, n.d. Web. 9 Oct. 2012. <http://nymag.com/listings/stores/vino-italian-wine/>.