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Global Sourcing and International Retail Trade

Course Description

Economic perspective of textile products, production and global sourcing, with emphasis on United States fashion industries.
With the globalization of the apparel industry it is critical for students to understand the ways in which historical events and economic and political policies are shaping and changing the industry. This course is developed using academic rigor, knowledge integration, and critical thinking to enhance the learning experience of senior students. The course is designed to integrate economic, political, and historical influences on the global production of textile and apparel products, emphasizing the United States’ fashion industry. In addition, discussion include varying retailing models in industrial and developing countries throughout the world. Enhancement of the learning experience will be accomplished through reading assignments, intensive writing assignments, and class discussions.

This course taught Yelissa the global scale of fashion. By taking this course, she gained the ability to look the bigger picture rather than only small details.

Here is Yelissa’s course project:

Regional Textile and Apparel Outlook

For this assignment, students worked in groups to research the textile and apparel industry in different regions of the world. To complete the project, each group had to identify the demographics of the area, the history of the region’s textile industry, how the textile industry is now, and how it has impacted the people and land of the region.

Yelissa’s group decided on Mumbai, India. Below is a summary of their research:

High Street Phoenix - Contact
Figure 6. Full view of main entrance for High Street Phoenix Mall

Mumbai, a cosmopolitan city, has a populations of over 22 million ‘s and size is roughly 223 square miles. It’s first cotton textile mills were created by Parsi (Persian descendant) cotton merchants in 1854 and thrived for a decade. Due to different industries in the area developing technology faster and a vast amount of textile workers going on strike, mills started to close their doors, leaving the 600 acres of mills and worker housing empty. As of recently, these historic mills are either being renovated into luxury malls (e.g. High Street Phoenix) or luxury housing, and some are in the process of becoming textile museums to commemorate Mumbai’s history. For those still working in India’s textile industry, work is strenuous and wages are unlivable. Many workers take out loans to survive, but paying the bank back is difficult as well. Lack of safety regulations are another cause for worry and one of the reasons behind India textile industry disasters such as Rana Plaza.

For more detail, Yelissa’s assignment is linked below:

Categories
Academics

International Retailing

Course Description

This course covers key issues affecting international retailing with consideration of the global consumer’s welfare. It provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment.

By taking this course, Yelissa knows how to do conduct throrouh research on countires that may be useful to conduct business.

Below is a summary of Yelissa’s term assignment:

Regional Analysis

For this assignment, students worked in groups to research a region of their choice and observe the relationship amongst the region and other countries of the world. This means taking note of countries culture and the way they live their lives, economic standing, and policies related to business.

Yelissa’s group chose Southeast Asia for their research paper. Southeast Asia consist of eleven countries: Brunei Darussalam, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam.

Figure 5. Map of Southeast Asia (Geographic Guide, 2020)

Most of Southeast Asia has a tropical climate and conduct business mostly in agriculture (rice in particular). Their second dominant industry is in textiles, although it is important to note that Brunei, Cambodia, East Timor, and Laos do not have a secondary industry, but their is a rise in the use of technology for businesses in the region. In Southeast Asia there are more than 574 million people who follow Islam, Buddhism, Christianity, and others having little to no religion such as Singapore or the Philippines.

In regards to labor laws, most of these countries allow people to work at fifteen years old earning $0.84 an hour to $244 a month. Not all employers follow the minimum wage laws, if their country has it. The countries in the textile and apparel industry usually produce and export silk, cotton, and synthetic fabrics. The highest textile producers are Singapore and Vietnam and the lowest are East Timor and Laos. East Timor imports most of their clothing, but there is a small sector of Tais cloth weaving. Laos only does cut, make, and trim job.

To import and export merchandise, it is easier to be part of the Association of Southeast Asian Nations (ASEAN) which all except East Timor are. Involved nations agree to do business mostly with ASEAN nations and minimize tariffs for them as well. Before importing or exporting, some nations require specific licenses for the items they are sending. When vendors are ready to send their items, they must provide documents such as the commercial invoice or bill of lading and product license if their country requires it. Upon importing and exporting, goods are subject to inspection.

The link below is a PDF of Yelissa’s group research:

Categories
Academics

Product Development

Course Description

This course is an introduction to the study of product development from concept to consumer. Students learn how research is conducted in the fashion industry and how it is ultimately reflected in garment design. Trend cycles, consumer behavior, social, political and economic influences are discussed as influences on trend development.

By taking thsi course, Yelissa demonstrates the abilty take customers into consideration when creating a product.

The term assignment for this class is below:

Collection Development

For this assignment, students broke into groups to create a product from idea to “conception”. This meant finding out who is the target market, designing the product, who are competitors with similar products, the fabrics used, the cost for making the product, and the retail price.

After brainstorming, Yelissa’s group decided to create fall and winter coat brand called Haute & Hoot. The brands mission was to add a bit of laughter to life.

Haute & Hoot coats were designed for students in their 20’s who like to be fashionable, warm, and incorporate a bit of laughter into their day. The coats were all designed as 3 in 1 coats: An outer shell and inner shell that can be worn together or separate. To allow customers to control the amount of warmth they want with their cute outer shells, Haute & Hoot offers inner shells named Cozy (warm), Toasty (warmer), and Fuego (warmest). Recommended outer and inner shell combinations have fun names like “The Oven” and “Roasting by the Fire” to help brighten up the wearers day.

Each outer shell is made using different materials such as Nylon, Primaloft, and Silnylon while the inner shells are made of different amounts of Primaloft. To make the coats ( meaning outer and inner shells), the cost is between $30 – $100 retailing at $75 to $215.