Communication was very important during the internship. One of my tasks of the internship was designing the waffle board and directional waffle board for a restaurant called Delmonico Waffles. In addition, this was a small project, because the client wants to have a simple looking waffle board. However, the most important thing about this job was a waffle image. Before I started this project, supervisor and I was doing some research together online and tried to find some good waffles images to use, as a result, we couldn’t find any. But then, my supervisor said to me I need to spend sometime on research because there were not many good images in Google. Furthermore, I was spending almost 2 hours to find a decent image of waffle. Then I asked my supervisor to take a look at the images that I had fond, then she choose the one she like and asked me to start to do the design of the waffle board. Once I finished this project, my supervisor sends the file to the client, but she also called the client by phone to asked the client about if they might want to make some changes of the waffle board. During their conversation, I know the client didn’t like the waffle image that I used on the board. However, my supervisor was strongly disagree with the client; therefore, she convinces the client by gave out her art direction and the professional design skill to let the client know why we used this image. Finally, the client agrees with us and proves to print of this project.

After finished this project, I learned only have the design skill was not enough. Because most of the time we have to deliver our idea to the clients or the audience, so that they will have a sense about the art direction and be able to understand the whole concept.