LECTURE  PDF in Course Files

• Class Presentations & Announcements
• Discuss Inside the Business of Illustration by Steven Heller and Marshall Arisman, CH2 Style

• Discuss Yuko Shimizu: Visual Vocabulary

• Sketchbook Share and Discussion on Personal Style and Visual Vocabulary

• Quick Review of Week 2 Lecture

• LOOK at Illustration Annuals – Tools for Research, Inspiration and Self Promotion!

• IN CLASS Presentation: Present in teams the information you learn from researching your Illustration Heroes.

• Watch Sterling Hundley on IDEATION
• Work in Class:  Working solo or as a as a team, begin considering the following question: What kind of work do I want? What Self Promotional Piece(s) could I make to help me get it?  Remember you have been considering what kind of work you’d like to be hired to make in your sketchbook.  Start there.

DUE NEXT WEEK

1. Read: Inside the Business of Illustration by Steven Heller and Marshall Arisman, CH5 Promotion. (see 4)
2. Continue Self Promotional Piece brainstorming work you started in in Class! (Consider ideation techniques/ mind mapping you have learned from reading.)  You will be presenting your designs next week, along with an explanation of why they would work for your goals.
3. Continue your Sketchbook.  Play with Personal Style and imagery .   Collect inspirational images.
4. Begin creating your Mailing List as prescribed on page 102 of Inside the Business of Illustration CH5 .  You may share your list with other who are interested in the same markets that you are.  You may work as a team. You SHOULD combine all the information you have already gathered through researching your illustration heroes.

Please Note the Self Promotional Piece and the Mailing List are ongoing assignments.  Though I will check periodically, you will not be graded on them until midterm.  They are 40% of your grade so act accordingly.  You will be graded on both at MIDTERM.  DUE week 7

Create a Google Doc to track the information you learn.  Include things like:

• Name
• ROLE: i.e. Art Director, Editor, etc.
• Markets they specialize in (Books (Children’s, Sci-Fi, etc., Editorial Illustrations, Advertising)
• Specific Themes or Subjects they are interested in (Political, Dark, Sports,Etc.)
• Work they have commissioned that interested you.
• Address
• Email
• Phone
• SOCIAL
• NOTES (where you found them. any specifics that might make you able to create a personal connection. )