Illustration One

Professor Woolley | COMD3313 OL74| FA20

Tag: WEEK 1 (Page 2 of 4)

Week 1

August 7, 2020 / / 0 Comments

Class Info

  • Date: Tuesday, September 1st
  • ZOOM Meeting Info: 

Topic: Illustration One
Time: Sept 1, 2020 02:30 PM Eastern Time (US and Canada)

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  • Course Goals: To familiarize students with the field of illustration including its basic working methods, industry practices, basic history and philosophies. Artistic techniques will be taught as well, however this is a class focused on concept generation, and the creation of thoughtful illustrations, as opposed to a drawing or painting technical course.

To-Do Before Class

  • Join this Openlab Site
  • Print and Review the Syllabus
  • Personalize your ZOOM background! 🙂

Topic

WELCOME TO INTRO TO ILLUSTRATION

Objectives

  • To familiarize students with the objectives of the course.
  • To establish working practices and clarify expected outcomes.
  • To introduce the basics of illustration working practices.
  • To introduce concept generation techniques.

Activities

Online Course structure and Expectations

Lecture

  • What is Illustration?   
  • Illustrator as visual problem solver
  • Working Process: Where to begin?  Brainstorming & Research Techniques

Word Web Method of Brainstorming, for Japan Day Central Park.
Key Words: Japan, New York, Central Park

In Class Demo 

Celestial Seasoning Tea is known for its highly illustrated unique tea boxes. For example the illustration below.

Bradlt Brald, Mint Magic 1986
  • Brainstorm concepts for a new illustration for MINT MAGIC TEA
  • Competitive Concept Generation in Small Teams
  • Review illustrated labels such as Collective Arts Brewing

Review Assignments and Expectations for Next Week’s Class

Due Next Week

Supply ListDownload

Reading Assignment 1 : Design Driving Industry

August 6, 2020 / / 0 Comments

This Article by Veronica Meewes for the online design magazine PUNCH, explores the “new generation of eye catching label design” with a close up on five example breweries and the inspiration behind the labels that have become “ their visual calling card.” After reading this article, consider how YOUR label design is a visual calling card for the product. Write a few sentences describing the intention of your label.

Assignment 1, Part 1

August 6, 2020 / / 0 Comments

Brainstorming and Research

  • Identify a client who’s label you would like to redesign.
    • Choose based on an inspiring name, NOT based on your relationship with the product.
  • Research the client as well as any imagery suggested by the beverage, the brand or the name. Search for images as well as articles. Feel free to go with random ideas and whims, and to free associate, Don’t censor yourself!
  • Describe your client in a sentence.
  • Brainstorm in your sketchbooks based on research. Use the Word Web Method we practiced in class.
Word web using Japan, New York, and Central Park as Key Words.
  • Identify at least 4 different concepts for the final illustration and describe them in detail.
  • Write them out in the form of a sentence. Be sure the concepts fit the client.

Mint Magic Tea, Celestial Seasonings, Braldt Brald 1986
  • EXAMPLE:
    • Client Celestial Seasonings, Mint Magic Tea is whimsical, fun, and magical.
    • Examples for MINT MAGIC TEA:
      1. illustration of a wizard, in a garden maze made of mint leaves, in front of a celestial sky
      2. illustration of a fairy bathing in a warm cup of tea
      3. illustration of a friendly gypsy reading tea leaves, in the cup you can see the tea leaves form the words “mint magic” in hand drawn letters.
      4. illustration of a cute baby dragon heating a tea kettle with its firey breath
  • Explore these different concepts through drawing in your sketchbooks. 
  • Create a Pinterest board of inspiration for Assignment One to share with your client next week. Collecting visual imagery related to your concepts as well any reference images.

DUE NEXT WEEK:

  • Post your Brainstorm, Sketches, and a Link to your Pinterest board, along with a description of your Client, and your Concepts to Open lab.
  • Categorize your post Work in Progress.

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