Professor Woolley | COMD3313 OL74| FA20

Category: Assignment one (Page 3 of 5)

Final Outline-Matthew Rivera

This is my final Outline sketch for Ippodo tea which is based in Kyoto, Japan. I used ancient Japan on the left and Modern Japan on the right with a bridge in between to symbolize the generations this tea company has been around as well as plenty of negative space. The three circles above the bridge is reminiscent of the Ippodo logo.

Assignment 1, Part 4

Tight Pencil Sketch

  • Decide on your strongest concept sketch with your Art Director.
  • Refine your design based on feedback and suggestions you recieved.
  • Strengthen your drawing by using photo reference.
  • Finalize the pencil drawing.
    • Draw final art on bristol board.
    • Use a printer/ copier to enlarge drawings and reference materials.
    • Use a lightbox or graphite transfer paper to transfer drawings.
    • Work at approximately 50% larger than final art size .
    • Do not shade your drawing. Focus on drawing clean line art only.

  • EXAMPLES:
Wrap Around Beer Can Design by Heather Parton
Wrap Around Beer Can Design By Julie Bradford
Bottle Label Design By Hoa Vu

DUE NEXT WEEK:

  • Post your Tight Pencil Sketch, along with a description to the Openlab.
  • Categorize your post Work in Progress.

Assignment 1, Part 3

Concept Sketches

  • Decide on your top 2-3 thumbnail sketches.
    • Choose based on feedback you received from your Art Director (In this case ME.) and your peers, as well as your own passion and design sense.
  • Research additional reference images needed and add to your Pinterest board of inspiration for Assignment One. Collect any reference images needed to fully realize each design concept.
  • Create mock-ups using digital media to aide in rapid work.
  • Sketch 2-3 Concept Sketches.

EXAMPLES:

Compare in these examples the Approved Thumbnail sketch and the corresponding Concept Sketch. Consider where changes were made.

Concept Sketch by Yuko Shimizu

DUE NEXT WEEK:

  • Post your Concept Sketches, carefully labeled and a Link to your updated Pinterest board, along with a description to Openlab.
  • Categorize your post Work in Progress.

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