Beverage Label Reboot

Floriaan, OostEke Brewery, Belgium – Designer: Jonas Devacht, New York

Project Overview:

Congratulations you got your first gig! You have been approached a client to redesign an existing beverage label. You may identify your own client for this project.  You may choose between an illustrated tea, beer or wine label.

NEW DESIGN MUST BE PRIMARILY ILLUSTRATED, NOT TEXT BASED.

Learning Outcomes

Problem solve visually

Apply technical skills

Apply design concepts

Analyze content

Apply critical thinking skills to make creative inferences

Respect and Use Creativity

Instructions

  • Art must be made to fit the Product.  (Wine label art should fit a bottle of wine, tea should fit a tea box, etc. )
  • Final Art is required to be created in Black and White only.  Ink and Pencil may be used.
  • Solution may include text, but must be primarily image based.
  • Students will be required to present the illustration alone, as well as a digital mock up of the illustration with all necessary text included.
  • Work in Progress should be posted for feedback to the OPEN LAB, (categorize as work in progress)

Due Date(s)

Resources

Print this page