This Article by Veronica Meewes for the online design magazine PUNCH, explores the “new generation of eye catching label design” with a close up on five example breweries and the inspiration behind the labels that have become “ their visual calling card.”

After reading this article, consider how YOUR label design is a visual calling card for the product.  

• Write a few sentences describing the intention of your label.
• Find a label design which uses illustration in a manner you find interesting, eye catching or inspirational.
• POST the designs along with your comments on them for DISCUSSION next week.