Reading 1: How Next Level Design Is Driving the Beer World
Funky Buddha’s past labels have been quirky and full of punny, yes punny, imagery, from a goat making a getaway by water to a statue of Buddha chilling out on the beach watching the sunset. I wanted to evoke the same kind of feeling with my own brand of quirk and keep the momentum of fun labels on the bottle that drinkers would expect to see.
Reading 2: Jillian Tamaki on Idea generation
One strategy I use a lot that Tamaki mentioned is collecting media. I have a cork board wall in my room that I use to paste pictures I’ve cut or print out, separated into either random inspiration or for a specific project. Whenever I come across something on any medium such as my phone, laptop, or magazine, I make a note/cut/screenshot it. What I find usually inspires my work right away or in due time, and what I look for specifically aids me in reference I need to tackle a project.
Studies from Reference
Last week you sketched things that might be in your final art… Now go deeper! This time fill your 4 pages by drawing careful studies design elements that may be in your final.
This could be a wave pattern or a skull from several different views, a crowd scene or a few studies of monsters – for each of you it will be different. The important part here is that you SKETCH FROM REFERENCE. For each design element try several sketches and points of view. Consider these studies towards the final art piece.
Just a reminder, here are your Sketchbook Requirements :
For this course students are required to keep an ongoing sketchbook which will be utilized a minimum of 1 hour, 30 min per page, for a total of 4 timed sketchbook pages per week.
- Students can not to tear out pages and pages must be dated. Students may of course draw MORE than the required 4 pages. Sketchbooks will be reviewed weekly as part of peer critique.
- This Sketchbook will have the specific purpose of being a PROCESS journal.