A shelf talker is a way to market directly to the consumer as they are making purchase decisions. They are used extensively in the wine and beverage industry.
Shelf Talker Due:
Upon completion of your blended wine you will add a new OpenLab post with text for your shelf talker, choosing the category “Shelf Talker”. The text for your shelf talker will contain the following information:
- Name of your wine
- Style of your wine (dry red/dry white)
- Tasting notes
- Food pairing suggestion
Once the wines chosen by the class to be served in the Janet Lefler Dining Room are determined a team of design students will create a shelf talker to be used as marketing material in the Dining Room Operation course.