Journal Entry #7 Learning on the job

I learn that the print industry is in a steady decline because of the digital marketplace. There is a movement to transition in the digital space where the action is happening. The onset of the COVID pandemic only serve to make matters worst. Small businesses who normally do print ads are opting for social media advertising where most of the eyeballs spend the majority of their time these days.

I also learn that there is a demographic that will never fully gasp the advancements in digital technology and to some extent will always perfer print. Real Life Times have transition to digital but still print to accomodate those who are not digitally inclined. Getting information to the community is of paramount importance in the midst of the covid crisis.

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