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2427 Typetalk 1
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Category Archives: Uncategorized
First Day Course set up
- Accept membership sent to your City Tech email for course OpenLab
OpenLab Guide
Request Membership here - Make new post with your name and favorite typeface
Name post “Lastname_Firstname_first day” give it category “first day”
go to site: https://www.dafont.com/Â Search your font, input your name make screen grab of page name it “”Lastname_Firstname_first day.jpg :
Insert your favorite typeface name and add jpg of a screen grab from site
publish your post to site
EXAMPLE HERE - Go to City Tech library site register your library card number
- Â Register for online reading Ebooks
- Google Drive
HOW TO USE OPENLAB
https://openlab.citytech.cuny.edu/blog/help/joining-a-course/
https://openlab.citytech.cuny.edu/blog/help/signing-up-on-the-openlab/
https://openlab.citytech.cuny.edu/blog/help/writing-a-post/
https://openlab.citytech.cuny.edu/blog/help/adding-images-to-your-site/
https://openlab.citytech.cuny.edu/blog/help/categories-and-tags/
Adding a Post:
1. In the WordPress Dashboard, click on the tab Posts > Add New to create a new post
2. Add a title in the title box at the top.
3. Add an image (Add > Media) or formatted written content using the Post Editor.
4. Add the relevant Category (choose from the existing list).
5. Click Save Draft for later or click Publish to publish immediately.
Assignment 2-Project1
Assignment 2: Due Sept 20
Project 1
Develop Your LogoType
Final Due: Sept 27
Two concepts
1. Two different refined concepts of your logotype
– Work on your logotype design, bring in two different refined concepts printed out. They should be refined not sketches. We will review them in class
2. Bring in your project physical folder, native files to work in class
Include sketches, any research and reference related to logotype concepts.
Design Process:
Creative Brief – Develop a creative brief that outlines goals & objectives and audience.
Research & Discovery – Create a project folder with research, sketches reference and related items. Create electronic casebook file with sketches, show research, reference etc.
Sketching and Conceptualizing – Do a brainstorming activity generating ideas for design concept. Using research, graphic and conceptual sources, begin designing.
Design Process/Rough Draft – Create a minimum of five thumbnail concepts. Choose the best concept and create a tighter draft.
Critique – Class critiques of concepts will lead to final design solution.
Final Presentation – Students will present final concepts printouts mounted for final critiques. They will explain concept as related to research and design choices.
Final Project Presentation:
Print and mount final version of project
Create digital versions uploaded to class site.
Present concepts.
Explain research and concept as related to research and design choices.
Students will be evaluated for their skills in:
Concept, design execution, presentation, production and following the project guidelines.
Logotype design principles
SIMPLICITY
Remember, less is more.
This is one thing to keep in mind when creating a logo. Design focused, clear concept. Make it simple and clean. Do not include extra typographic furniture and unnecessary elements. The best logos possess a few elements integral to the core concept.
APPROPRIATENESS
Target audiences should play important role in creating your logo.
Your logo needs to be appropriate for its purpose.
For example, the Fedex logo, it works for its audience but would it work for a restaurant?
MEMORABILITY
A logo is more than a design. It should be your identity, and symbolize you. It is your brand in design. If a logo is forgotten, you are forgotten. Trends come and go.Your logo should stand out and stand the test of time.
VERSATILITY
Your logo should remain functional and adapt:
Your logo should retain concept when used in different ways.
Reference
Logotype Branding Design
Logotypes
–
Online Reading
Trademarks & Symbols Volume 1: Alphabetical Designs by Yasaburo Kuwayama
–
Related Video
–
Type Selection Tools
http://www.myfontbook.com/app/#
–
Online tutorials
_
Other Reference
FINAL Deliverable
Presentation
Present your layout and description. Explain your work; research and concept as related to research and your design choices.
Required for Project Presentation
1 Output mounted on board.
2. Written Project Brief Two Copies:Â Create a written description of your project. Mount to back of matt board.
3. Your physical job folder with all related materials: brief, concept sketches, reference etc.
4. Uploads to Class site
A. Create blog post with category: Project 1
Name the post “lastname firstname project 1”
B. Insert a digital file of project layout saved as a .jpg
Name layout file: “lastname_firstname_p1.jpg”
C. Your digital casebook file with all related materials:Â page one; brief description page two; final layout, then, concept sketches, reference etc. Document does not have to be a designed document but should reflect your design process. Must be saved as a PDF.
Name casebook file: “lastname_firstname_pcb_1.PDF”
 Production
Production Materials
1. Print out of your project mounted on board.
It can be output on 8.5Ă—11
2. Black mat board or gator board 15×20
Xacto knife
Metal edge ruler
Spray mount
3. Written Project Brief, Two Copies. Create a written description on your project. Include your name, project name, goals , concept and explain your solution Print out 8.5×11. Mount to back of mat board and have one extra print out.
4. Your Job folder with layout,  brief description, concept sketches, design work, research and reference.
Fonts
Readings
Register with ProQuest
City Tech Library online reading access
Adrian Frutiger – Schriften : The Complete Works, edited by Heidrun Osterer, et al.,
Walter de Gruyter GmbH, 2012. Chapter Univers pgs.-88-117
Tondreau, Beth. Layout Essentials : 100 Design Principles for Using Grids,
Rockport Publishers, 2008
Evamy, Michael. Logotype,
Laurence King Publishing, 2012
Lupton, Ellen. Thinking with Type : A Critical Guide for Designers, Writers, Editors, and Students, Princeton Architectural Press, 2010.
Suggested Texts Copies on Reserve in City Tech Library:
The Elements of Typographic Style: Version 4.0:
20th Anniversary Edition 4 Anv Edition
by Robert Bringhurst
Hartley and Marks Publishers; (2013)
ISBN-10: 0881792128   •  ISBN-13: 978-0881792126
Typographic Design: Form and Communication,
Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa,
Mark Sanders  2014 • ISBN: 978-1-118-71576-5
Stop Stealing Sheep & Find Out How Type Works →
Erik Spiekermann
Thinking with Type: A Critical Guide for Designers,
Writers, and Editors by Ellen Lupton
ISBN-10: 1568989695 •ISBN-13: 9781568989693
Depero futurista : 1913-1927 / Dinamo-Azari.
by Fortunato Depero
Edizione della Dinamo, 1927
Online read here: www.boltedbook.com
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