COMD2327 Typography 2

This advertisement I saw on the train really caught my eye. I really like how the designer added a gradient on the bottom of the watch, it gives it more depth, it does not look like a 2d flat image. I also like how they went with a sans serif type, it feels more inviting and friendly. However, I don’t love the image they choose for the background. It is a bit distracting and takes away from the watch, mainly because it is right in the middle ground, it almost seems like the runners are towering over the watch. I believe the it would have been a better idea to go with a different image. One where the runners are towards the back ground to give the arch more breathing space. 

I absolutely love this ad. The use of bold letters in the word wrestler makes you think of a a huge wrestler with all these muscles but then you look at the image and it’s something completely different then what you had originally thought of. However the image realates the worlds because she’s wrestling all these dogs while taking them out for a walk

Now and days we see type pass by us and we think nothing of it, but when it comes to sparks of genius then people start to notice the shire beauty of type and its uses. This is Martin Garrix’s new lyric video for his new song “Don’t look down”, and just by watching the video it made me realize how powerful type can really be even if its not the main object used in the video or discussion. Please watch and enjoy the video just as much as me.

— blog post by Karim

on this video, I realized even a same picture but with different type of font, will change the feeling of the picture..

This piece of work is made out of styrofoam. Definitely a material I never thought was capable of producing such great work. The typography is so compacted it gives a sense of oneness throughout the entire piece.

This is the logo of a used and vintage clothing store in the downtown Brooklyn area. It really caught my eye because of the way it breaks the rules of typography by using different typefaces to create one word. Despite that I feel it still manages to get the meaning across in a clean manner and it. I bet it must have been a bother to packaged the file in Indesign.

Saw this small tea place name and just had to admire the simplicity of it. The use of San serif and color usage to single out the T really makes this logo pop.