Today’s Reflection-4/4/17

We talked about how important is to know your target audience, that why its important to research about them and try to get more about them by talking with them or get together with them .

Design has many influence due to cultural , geographical location and ethinicity.So we talked about low context and high context society.

Low context society is places like North America and Europe where we are dealing with multicultural society so most of the designs are not much deep meaning rather straight forward. Either with text or image to make the message heart while not hurting any particular group of people.

High context society is places like Asia where there is not much diversity in cultural or different people living in same country so its kind of less chances to hurt a certain group. So they way they design in those areas are much more complex or more images.

We talked about colors and their meanings behind. It also depend on cultural and location. Such as white color is the color for wedding in America and Europe while in Asia specially in China and India is a color for mourning or for funerals.

The other example like red color in US represent danger or evil but then in Asia it means luck and success. So it shows its really important to research about the target audience and its relationship with your project.

But all these differences has to be an instrument to convey your message rather then an obstacle that is my opinion. The more meaning a certain color have the more broader coverage message you can send. Since all the colors have some sort of influence on our emotions I think we should look at it as a very important instrument design your message. I think that’s how great designers they have achieve their goal by exploring all different ideas and meanings. Maybe the end product in modern design favor less, we say less is more but for the designer more is better , in terms of knowing every thing involve in his design from the research to the final target audience.