Overall, interning at “Calling all graphics” was a good experience. I grew working with Marla, She taught me a lot, and I taught her a few things as well. My Ability to perform and complete projects was high. If I was giving a deadline, I got it done on time, if not early. The good thing about most of the projects I was given is that they didn’t really have deadlines, but I still used my best judgment.
Marla had such close relationships with her clients that projects weren’t rushed. We were able to take our time. But because we needed to keep the business moving we would finish things in a timely manner. Usually, i hate when my work is judged, but it comes with the job, but I didn’t mind the constructive criticism. I Had great communication skills. And i Always tried to please the client as much as possible.
Friday, Marla asked me how are my illustrator skills. Even though my illustrator skills are not very strong, I still sold it to her that I’m an expert in illustrator. I did that because I want to be reliable, someone Marla or anyone can count on, and whatever she needed shouldn’t be hard, right? I pretty much know all adobe creative suite programs, and if I don’t, I’m one video away from knowing.
She asked me to create a “The sound of music” T-shirt for a theater groups cast. In doing research I could find any image that was fun or playful enough for a kids cast. So I found the regular boring “The sound of music” image and changed the colors and put it on a lime green background so that it was appealing to kids. This was one of those projects that took all my time at the internship, because I had to draw the entire image.
Working alongside Marla, I’m gaining a lot of insight on the graphic design business. I overhear many phone conversations she has with clients, and she has a huge client base.
Since the start of my internship, I’ve worked with over 15 different restaurants, that’s a lot, considering I have never done menus or menu boards before this. Each Day I’m given different tasks. So far I created T-shirts, Menus, brochures, and even menu boards. Right now, I’m working on a brochure for a theater company. It’s a theater group for kids. I was given all the information and have design freedom. But it’s still a work in progress…
We’re in the Process of making a logo for a company in a farmers market. These are what we came up with so far. He didn’t give any leads on what he wanted, he said he just needs a good logo, that will look good on Awning.
Yesterday, I learned that organization is key. Being in school and working on a bunch of projects at once, I usually save everything to my desktop. Once my desktop gets really crowded I same a folder in documents and put everything in there. Doing that has to be the worst idea ever because when I need to find an old project I can’t. That changed yesterday, when Marla pulled up an old file for a client from 2014. She knew exactly where to find this project and she pulled it up in 2 minutes. Every file I create now is easy to find and the naming conjunctions are consistent.
The majority of every project I do is a collaborative project. I usually start every project; I lay out the information, design it how I see fit. And once I’m done, Marla takes the file and change anything she thinks needs to be changed. She knows her clients; I don’t, so anything I do she alters it, to where she knows they would like it.
There was one big project that took a while. It was an entire menu board for a restaurant. The menu board consisted of about 8 boards. This project was so big; Marla had an old intern come in to help us out. We shared files through Dropbox. This project took about 2 weeks, mainly because it was so much copy. It had to be proof read a lot, and sometimes pictures had to be changed to the clients liking.
While learning new graphic design techniques, I realized that I’m also learning how to run my own business. When I’m at my internship, Marla has me overlook everything she does. I’m learning the process of getting a design to a customer, then getting it to print, and even billing. The two biggest things I’ve learned so far while being an intern is professionalism and pricing.
In the graphic design business you have to please your clients while producing good work. Sometimes there’s miscommunication and that can be bad, but it’s how you handle it. For example, my supervisor, Marla emailed a customer saying she wasn’t able to print something until there were some things changed. He thought she rejected the entire job and had someone else print it. Marla handled it well, she didn’t get mad, even though she was upset. And the customer apologized and paid her for her time. That’s how you keep relationships in this business.
My First day starting with “Calling all graphics” I dressed really formal. I Wore a Button up shirt, Slacks, and a long pea coat. But I didn’t have to dress formal. So I started to dress more informal, but still respectful. I usually wear chino pants and a T-shirt. Calling all graphics is a Private owned, home office, so it’s only me and my supervisor in the office. There are 3 Desk. I have my own, and Marlas is directly behind me. In a Typical workday, I work 5 hours. I’m not there for long, so I don’t get a lunch, but I can take a break at any time.
Before getting an internship at “ Calling all Graphics,” I had an interview with Haute Living Magazine. Marla from calling all graphics called me one day, while I was on my way to class. She was saying everything I wanted to here, and we had an interview over the phone. Questions she asked me were like, “What kind of designer are you?” “Where do you see yourself in a couple years” “When did you realize you wanted to design as your career.” After that, She told me to email samples of my work. Later that same day she called me back and asked when I was available to start. And I started that same week.
My role at “Calling all Graphics” is kind of important. Marla and I are usually the only two people in the office. Being her intern, I took on the role of basically starting all projects. She doesn’t give me anything I can’t handle. On a regular day interning with Marla I work on at least 4 different projects a day, and I’m only for 5 hours max. Sometimes I leave projects unfinished, but I usually have to finish the project that day so she can send it over to clients to proof before printing. With every assignment, I’m usually given full design freedom. She Reviews everything I do, make corrections, and send it over to the client.
Outdoor Signs For Sophies, a cuban restaurant, to attract more business.
Since the spring semester started, I’ve been interning with a Graphic design company, Calling all Graphics. Calling all Graphics is a Small, Private owned, company located near Bensonhurst Brooklyn. Marla Gotay, President, runs the company, along with 2 other employees. Marla is actually a self-taught graphic designer who started her own company Calling all Graphics in the early 2000’s. The company specializes in print Publications like posters, menus, flyers, menu boards, signs and company uniforms, Just to name a few. Marla has a huge client base. The majority of her clients is Restaurant owners. There are no special departments, my tasks usually starts off with corrections and changes to any previous work, followed by a new project. Every day I work on new projects. I’m excited to see where this experience will take me.