What Does A Design Agency Do And Why Should You Hire One?

If you are starting a new business or wanting to add a new product or object to existing products you may be wondering whether or not you need to hire a design studio to design your logo, packaging or other designs needed for your business. To help you decide if you really need a design studio for your business then knowing a little about what a design studio does can help you to decide if you should need to hire one.

What Does A Design Agency Do And Why Should You Hire One

What is A Design Studio?

A design studio also known as a drawing office is a workplace for designers who conceive, design, and develop logos, packaging, new products or objects. A design studio can be any size from a one-man operation run out of an apartment or home to large studios that have a number of designers who may work on one or several assignments at one time.

A design studio may design logos, products or objects for a number of different businesses or may concentrate on designing for one specific business. For example, an automobile design agency designs automobiles.

Why Should You Hire a Design Studio

Every business has a story to tell and their brand and their products should tell that stories in a way that consumers readily understand what that message is and that the message is carried across their logos, packages, and products. This means that everything needs to be consistent across the board.

Hiring a design agency that has a clear understanding of your story, your business and your customers aids in the development of all designs related to your business and can meet all of the design needs associated with your story and business so that everything works well together and helps establish and further your brand among your customers and the public in general.

A good design company has the ability to design both for traditional channels and digital channels helping to further your brand and improve your bottom line.

What to Look for When Hiring a Design Studio

There are so many design studios out there offering the same range of services and pitching the best presentations in order to acquire businesses and then it’s just all about producing template-looking visuals that might not meet client’s expectations. But there are few remarkable design companies who can resonate with the story you wish to tell and how to use the best executions when it comes to brand storytelling.

When hiring a design studio there are some things you need to look for in order to ensure that you get best design studio to meet your needs.

  • Does the design studio take the time to ask questions in order to learn about your business, your goals and your customers? Any design studio or design studio representative who doesn’t take the time to understand your business and your story won’t be able to help you brand or further your brand because they don’t know enough about your business.
  • Is the design studio willing to make suggestions regarding how you can improve your existing logo or brand? Do they consult you first before making any changes on your business’ visual branding? Do they give you the opportunity to collaborate with them when it comes to incorporating ideas that can help improve your logo or brand? You really need a design studio that cares about your business and is willing to put suggestions that will help you move forward in your business.
  • Find out how their previous clients felt like when they worked with them. Were they able to achieve the creative outputs they wanted? Did they have good or bad experience working with the design studio? Clients’ feedbacks plays an important factor on finding out if a design studio’s promises is worth the value that they deliver to their clients.
  • Does the team get along quite well when working together? Are they able to clearly communicate the ideas to their clients even without the support of their team member? A design studio’s systemic organization in the workplace plays a vital role on creating something for their clients.
  • Lastly, do they express genuine interest in working with you? Do they deliver and report to clients on time? Do they make sure to express urgency and put integrity in what they do? That alone, a design studio’s sense of professionalism says a lot about who they are and what they stand for.

At Grafik Design Studio, the design staff has over 15 years of experience working with businesses to help them further their vision and increase their business. Their professional designers will work closely with you and take the time to learn about your business, your products, your goals and your customers so that their designs will help you to achieve the success you are looking for.

How Social Media Ads Are Revolutionizing The Education Industry

The best places to advertise are those places where your targeted audience tends to assemble. In today’s world social media is the place where people join together to share everything about their lives including the products and services they find useful.

For the education industry social media ads are actually revolutionizing the education industry due to it’s ability to reach groups of teachers, scientists, parents, and other people who value education and are always looking for new educational materials and products for their children and themselves including online courses in a variety of areas.

How Social Media Ads Are Revolutionizing The Education Industry

However, just placing any ad on social media is not going to gain the attention of the targeted audience you are aiming for. You need to be able to specifically target the audience you are looking to sell your educational materials or services to. For that, most educational companies can use the assistance of a social media advertising by Kinetic Social as they know how to target the right audience.

There are basic social media marketing techniques that reliable social media marketing agencies use which can help take your paid social media ads up a notch such as:

  • Specifically creating social media ads that will fit social media standards (hi-resolution image with small amount of text + short and concise caption that resonates with your target market’s interest).
  • Customized campaign depending on marketing goal and comprehensive targeting based on demographics and interests.
  • Social media listening wherein we keep track of every social media trend which we can possibly relate to your educational products or services. Social media listening is used to create better social media content and engage interaction among communities affiliated with education and conducive learning.
  • Reaching out to potential partners for cross promotions, future collaborations or establishing active online communities for educators, scientists and parents.

A great social media advertising agency will work hard to get your brand out there before the right people and be able to present you with measurable results that allows you to see that your brand is becoming well known for its quality. In addition, a good social media advertising agency will:

  • Target traffic and actually funnel it to your website where you have an increased chance of converting that traffic into actual sales.
  • Consumers on social media have serious purchasing power (and can influence other purchasers as well) and a good social media advertising agency will ensure that you target those customers that are ready to purchase and to influence others if they like your product or services.
  • They will help you create great communication between you and your potential customers so that you have the ability to build trust that will result in higher sales.
  • Do more than just creating social media ads and promoting your educational business online – for them, it’s a responsibility to help improve your brand and make a huge impact on people’s lives.

There are so many social media marketing agencies out there offering you the assurance that they’ll be able to target the same goal that you want to achieve, but there are only few, reliable social media marketing agencies who actually have the passion and dedication to make it all possible for your business’ growth.

A credible social media advertising agency should have the experience and expertise to create those social media ads that will drive the most traffic to your website and give you the best chance of converting that traffic to actual sales. They should be willing to work with you to understand your brand, the audience you are looking to reach, and be able to create those social media ads that will reach that audience while promoting your brand to those people who are looking for the educational products, materials, tools, or services that you are selling.

Do not limit your educational business’ capacity to go beyond traditional means of getting your educational products or services on a global scale. Diving into social media advertising and being in the know about the digital landscape will provide better opportunities for you to connect with the rest of the world conveniently and change the lives of millions.

If you are looking for a great social media advertising agency that has the skills and expertise to make your social media ads stand out, then you should consider Kinetic Social to meet your social media advertisement needs by reaching the right targeted audiences that would be most interested in your products.

They have the expertise to get the job done and help you achieve your advertising goals to help promote your educational business. They are more than just providing social media marketing services to businesses – they put their heart and their best foot forward to collaborate with you and grow your brand.

RoR Development Company

We get to see the e-commerce sites a lot nowadays, and the primary method used behind that application development is through the RoR development company. It is one of the popular and best practices by the developers which they are using nowadays for the creation of the websites. There are many tools which you can use to enhance the experience on the web for the audience. Ruby on Rails helps in making it efficient with the technology. You do not need to search any further after reading this today.

With the Aristek Systems, you will find that there is another side of interest with RoR. The developers are there to help you out with their best skills set and have the web applications content aligned efficiently. They know what their primary objective is how they can provide solutions to the clients in the right manner.

They want to offer the long-lasting solution to the clients with having the amazing service which cannot be compared to anything else. They also provide support to the clients through open source technology. Ruby on Rails helps in developing the system which is done through the agile method. The professionals have immense experience which they implement on the procedures to make it best for the clients. Their involvement with the projects is genuine with proving the customers with various units of businesses along with knowing their geographic locations.

Services we Offer

There are a variety of services offered through Ruby on Rails through the development. Not only the web application but other development options are there for the clients to avail too. More than 50 customizing options are there with the RoR applications for the customers who which to avail such service. You will find some of the exciting services below related to RoR development:

  • Web development.
  • Application development.
  • Social networking sites.
  • QA testing.
  • Maintenance.
  • Support.
  • CMS development services.
  • E-commerce application.
  • System integration and more.

Experts Help

The team of experts is there for your help to get the RoR development of application work successfully with your business. They help you in understanding all the major parts of it so that you can operate it efficiently later on. If there are any problem in the future, you can
contact the professional any time with receiving full end services. The approach is strategic by the professionals as they want the clients to be happy on the other end. They make sure that the resources and time are well-allocated for the project they are working on so that there is no gap left in between.

The make the application with the usage of latest IT and integrate the features in it to work best with the needs of the business. Every business requirements are different which is why there is no proper plan unless discussed with the client and through modifications, it gets implemented successfully.

Marketing or Advertising: Which Major Is Right for You?

Written by Michael Del Gigante

If you find that choosing a major is somewhat challenging, you’re not alone. After all, the decision will impact your job prospects after graduation—and your career path for years to come.

Certain majors, such as marketing and advertising, can be especially difficult to choose from because they’re so intertwined and often thought of as being interchangeable, when in fact they’re two distinct disciplines.

If you’re interested in a career involving product and service development and branding, majoring in marketing or advertising could be perfect for you. To help you understand the differences—and similarities—between the two majors, the experts at MDG Advertising have put together this guide, which answers some commonly asked questions.

Marketing or Advertising Which Major Is Right for You

What Is Marketing?

Marketing is a broad discipline that involves the selling of a product or service to consumers. The marketing process includes a number of steps, ranging from market research and product development to advertising, distribution, sales strategies, and public relations.

What Is Advertising?

The field of advertising is focused on a specific part of the marketing process, which is to increase consumer awareness of a product or service.

What Courses Can I Expect to Take as an Advertising Major?

Advertising programs at most colleges and universities include courses in marketing, business, social science, writing, and math, as well as:

  • Consumer behavior
  • Advertising principles
  • Audience analysis
  • Content creation
  • Marketing principles
  • Brand strategy
  • Statistics and/or economics
  • Sociology and/or psychology

It’s common for advertising majors to concentrate their studies—or to double major—in public relations, art direction, or account management. If you choose to focus on public relations, you can expect to take classes in copy writing, preparing press releases, and strategic communications. A concentration in art direction typically includes classes on visual communication, digital design, and portfolio development. An account management concentration involves the areas of account planning, research techniques for advertising and public relations, promotions and sponsorships, advertising management, and the creation of integrated branding strategies.

What Courses Can I Expect to Take as a Marketing Major?

As a marketing major, you can expect to take required and elective classes in sales management, personal selling, marketing research and strategy, international marketing, advertising and promotion management, and retail and web-based marketing. Most marketing programs also require students to complete a hands-on internship.

Like advertising majors, marketing majors can focus on specific areas of study. In marketing, these include sales, marketing management, finance and accounting, and supply chain management. Depending on your area of concentration, you may be required to take additional courses, ranging from principles of investing and economics to logistics and product development.

What Types of Degrees Are Available for Advertising and Marketing Majors?

At the undergraduate level, advertising majors typically receive a bachelor of arts or bachelor of science degree. If you’re thinking about going to graduate school, a master of science in advertising program will afford you the opportunity to further your skills in advertising management or research. Graduate programs in advertising typically include courses in consumer behavior, public relations research, marketing management, advertising and society, and advertising and promotion management.

Marketing majors are normally awarded a bachelor of business administration or bachelor of science in marketing degree. A graduate program in marketing would include a master of business administration with an emphasis in marketing management. Graduate-level courses generally include marketing research, buyer behavior, strategy and planning, international marketing, and promotion management.

What Are My Employment and Earnings Prospects?

Job availability, earning potential, and the opportunity for advancement are always primary considerations when deciding on a major, but you shouldn’t overlook the importance of career diversity—and personal happiness—in your chosen profession.

Advertising majors could have the advantage in terms of immediate job prospects and earning potential. Virtually every brand has a need for qualified advertising specialists. There’s also a perception among some employers that a major in marketing is a little too broad, so they often prefer advertising majors because of their more focused skill set.

The advertising field tends to have more opportunities for both lateral and upward advancement, and the earning potential of an advertising or sales professional can be quite a bit more than that of a marketing professional, within as little as five years.

Because of its broader focus, marketing professionals often enjoy more career flexibility since their skills can apply to business, education, the arts, and nonprofit sectors. Even if the earnings aren’t typically as high as in advertising, this flexibility could allow you to find a job in a field you’re truly passionate about, increasing your overall job satisfaction.

Whichever major you choose, be sure to strive for a balanced course load that will provide you with an understanding of both fields and the skills you’ll need to develop creative and effective strategies for increasing brand recognition and growth.

About Michael Del Gigante, CEO of MDG Advertising

In 1999, CEO Michael Del Gigante founded MDG Advertising, a full-service advertising agency with offices in Boca Raton, Florida and Brooklyn, New York. With his unique insight and decades of industry experience, he turned what was once a traditional ad agency into an integrated branding firm based on an innovative 360-degree marketing philosophy that provides a full spectrum of traditional and digital advertising services.

Voice Search 101: What Marketers Are Talking About

When you think of online search, you probably imagine typing a few keywords into a box and receiving a list of results. While that was the norm for online search over the past two decades, now voice is transforming the way people interact with search engines. This evolution is changing how results are presented, as well as the optimizations that work best.

So, why are marketers beginning to talk about voice search? Which types of businesses should consider using this strategy? The search experts at MDG Advertising put together an informative infographic, Listen Up: Voice Search 101 for Marketers, which reveals the facts and techniques that are needed to engage customers in 2019.

Voice Search 101 What Marketers Are Talking About

Why Is Voice Search Important?

On-demand information is now available through digital voice assistants, including Amazon Alexa, Apple Siri, Google Assistant, Microsoft Cortana and Samsung Bixby. These helpful assistants are readily available thanks to smartphones, which have become a mainstay in consumers’ lives. More than two-thirds of Americans—77 percent—now own a smartphone, and most of them feature at least one voice assistant.

Voice assistants also have a prominent spot in many U.S. households, with 32 percent of Americans using a smart speaker in their homes. These speakers, such as Amazon Echo and Google Home, serve as entertainment and information hubs. Users can search online for businesses, play music, and ask questions with just a few voice commands.

Searching for information via voice has proven popular with today’s on-the-go consumers. Seventy-two percent of consumers who have a voice assistant available have used it, and younger consumers are especially interested in these tools. Households with incomes less than $100,000, as well as busy families with children, also rely on voice search for quick information.

Attracting these consumers through voice search is possible with a few adjustments to a brand’s marketing strategy. However, they first must understand how these tools are shaping the way consumers search.

How Does a Voice Assistant Impact Search?

So, how exactly does voice assistant technology affect consumers’ search habits? These tools are having a significant impact on search, as people enjoy using the assistants to find information and answers to questions. Survey data has shown that 89 percent use their assistant to search, while 88 percent ask it questions. Plus, these consumers say that they prefer voice search to typing.

When it comes to mobile search, voice is gaining traction: more than 20 percent of Google mobile searches are conducted through voice. As voice assistants are further integrated into devices, this number is expected to increase. By 2020, over a third of online searches will be screen-free.

How Can Businesses Optimize for Voice Search?

With voice assistants becoming an essential part of consumers’ lives, marketers may be wondering how their brands can use these tools to their advantage. It’s important to note that searching via text and using a voice assistant isn’t the same thing. Consumers approach the two search methods differently, meaning that brands have to adopt unique strategies for each.

Following a few key steps will allow marketers to maximize voice search’s potential. First, they need to think about the conversation, not the question. Voice searches tend to be conversational, and they may be longer than a traditional text search. A wide range of keywords should be used, many of which can be more informal.

Consumers often use questions when interacting with voice assistants. Brands should optimize for these queries by keeping their FAQ pages updated and anticipating which questions consumers may ask about their products or services.

A user-friendly website is essential in today’s connected world, but it’s especially important when it comes to voice search. Voice assistants deliver results from sites they trust, so brands must consider their site structure, loading times, and mobile-friendliness.

Should Businesses Optimize for Voice Search?

Voice search is growing in popularity, but is it right for every brand? The answer is “yes”—these searches will eventually impact brands of all types. Purchases driven by voice search will reach $40 billion by 2022. Today, these purchases total $2 billion.

Local businesses can especially benefit from voice search optimization: 22 percent of consumers use a voice assistant to find local services. Local-based searches also are three times more likely to be conducted through voice.

The impact of voice on local business can be seen today: more than half of consumers currently use voice to search for businesses in their neighborhood. Forty-six percent of customers use their voice assistant regularly to find local businesses, and nearly a third of them reach local business websites via voice.

So, how can brands reach these customers? Voice search engines often favor highly rated and nearby results, so these are two important marketing tips: a brand should ensure that its Google My Business page is updated and invest in managing its online ratings and reviews.

What Else Should Businesses Know About Voice Search?

When businesses are ready to incorporate voice search into their marketing strategy, they need to remember that voice and text search are fundamentally different. Marketers should familiarize themselves with voice search and keep track of the latest trends as it evolves.

Specifically, they should keep in mind that voice assistants aren’t all the same—each platform uses different functionalities to deliver information. For example, Apple’s Siri scans ratings and reviews from Yelp while Google Assistant curates results from its own data. This means that each tool requires a different strategy.

How Will Technology Shape Voice Search?

Marketers should also realize that voice search is a sophisticated technology, which is easy to forget due to their availability. While they may seem simple to use, voice assistants feature robust operating systems and capabilities. Voice assistants are powered by complex natural-language processing programs, as well as machine-learning tools.

It’s just the beginning for voice search and voice assistants. As these tools evolve, they’ll become even more indispensable to consumers while becoming vital for brands’ success.

About Michael Del Gigante, CEO of MDG Advertising

In 1999, CEO Michael Del Gigante founded MDG Advertising, a full-service advertising agency with offices in Boca Raton, Florida and Brooklyn, New York. With his unique insight and decades of industry experience, he turned what was once a traditional ad agency into an integrated branding firm based on an innovative 360-degree marketing philosophy that provides a full spectrum of traditional and digital advertising services.

4 Ways to Modernize Your Marketing Strategy

Marketing is a field that is constantly evolving. Just a few decades ago, marketing meant putting an ad out in the local paper, handing out flyers, and listing yourself in local directories. These days, things are very different.

Now that people are spending more and more time online, digital marketing is king. But even within digital marketing, things have evolved rapidly. If you haven’t changed your digital marketing strategy in a few years, it probably isn’t working. You need to keep pace with your competition and make sure you’re adapting your strategy to meet the changing nature of the internet.

If you don’t know where to start, don’t worry, we’ve got you covered. Here are 4 ways to modernize your marketing strategy.

1. Harness the Power of Social Media

You probably already have a few cursery business social media pages. Maybe you have a Facebook account that you haven’t updated in a month, or a Twitter that you use to update your customers about your business hours.

But let me tell you, that’s just not good enough. Your customers spend a whole lot of time on social media. It’s where they hang out, and it’s where they decide what to spend their money on. People spend more time on small screens like phones than they do in front of laptops and TVs these days, and the best way to get your message out on the small screen is through social media, so start focusing on driving social media engagement.

2. Incorporate Video

Video content is huge right now. With the growth of platforms like YouTube, the new generation of consumers now demands to be given information through video, rather than text. If you want to market your products or services to your customers more effectively, start making video content. Replace those information pages on your website with videos and start a business YouTube channel.

3. Take Advantage of Chatbots

Chatbot technology has come a long way. It’s essentially a piece of AI that can interact with your customers in a way that mimics human interaction. You can incorporate them onto your website to provide a better, more personalized experience to your customers. Consider using chatbots as part of your marketing strategy.

4. Utilize Influencer Marketing

Starting to utlize influencer marketing is probably the very best thing you can do right now to modernize your marketing strategy. Influencer marketing is when you partner up with social media titans that command a large, loyal, engaged following to promote your product or service. The beauty of influencer marketing is that these influencers wield a lot of sway over your customers.

An endorsement from a popular influencer can drive a lot of sales, which is why it’s one of the most effective modern marketing strategies. That being said, you need to make sure you choose the right influencer for your brand in order to get your money’s worth. Therefore, if you plan on incorporating influencer marketing into your new strategy, make sure you read an in-depth guide to influencer marketing first, so that you know how to approach it and what to look for in your influencer partners.

How SEO Services Are Helping Startups Grow Fast On A Budget

According to WordStream, the SEO requirements for a startup are exactly the same as the world’s biggest brands. These engines all want to see the same things as with any other kinds of business. As a newly established business though, the main challenge for you will be how you’ll be able to grow as quickly as possible – and compete with some of the biggest names in your industry.

How SEO Services Are Helping Startups Grow Fast On A Budget

Let’s be real, if you are a new business and you haven’t marked your name on the field yet – the probability of people using search engines to find your name will be as close to zero as Nada. This is why you need to include SEO from the very beginning of your business planning process.

According to Search Engine Journal, “A startup that considers SEO during the process of developing a business plan is more likely to achieve results by more cohesively building the necessary components for SEO success into the foundations of the business.”

How to build your Startup’s SEO-friendly website

It is highly important to know which key areas you need to consider the most before you move on to the creation of a website that’s perfectly right and well-built for your business. Having this set of knowledge –paired with highly reliable SEO services can help you make the most out of what your company can ultimately grow from… With all prospects directed towards your startup’s total success.

1. Hosting

According to WordStream, your goal as a startup is to grow as quickly as possible, and choosing the wrong hosting package is the worst way to get things moving. Page loading times – which becomes a direct ranking factor in July 2018 , is largely determined by the quality of your hosting services.

The package which you sign up for will also place a limit on the number of visitors that can access your site and how much data can be transferred from your site, to them. So if your business outgrows your hosting package, then chances are people aren’t going to be able to access your website anymore.

2. Code

Code is like fuel or electricity, it impacts the flow of everything – from the way search engines access your website, to how quickly each of your pages load when they have been visited. If you are going to create a website from scratch, WordStream suggests making your own templates for the new pages and important elements (this customary step will help you from typing out the same kind of code all the time).

3. Design

Search engines have the immense power to interpret the navigational structure and basic layout of your website, so the more user-friendly and accessible your page is, the better. Just like how it is in the customer service industry, ‘if your visitors and customers are happy… Then Google is happy too.’

WordStream also adds that if your bounce rates are sky high and your loading times are sluggish, you’re not giving Google much reason to recommend your pages to users on any kind of devices.

4. Content

Content is the number one reason why people use the internet, so make sure that you are always at the top of your game with your chosen tools. You can opt for rich and informative blogs, highly engaging videos, creative visuals (ie images or personalised infographics), testimonials, product reviews/ratings, and so on.

In an excerpt from Contevo’s blog, they showed a study by Neil Patel that revealed a correlation between content length and first page Google search positions – in which the average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.

Ready, Set, Grow

Now that you have learned about all the basic tasks and skills that you need to prioritise for your business, it is finally time to put things in the right perspective and start making things work! Grow your business confidently with these and find yourself the best SEO-partner in town. We’re pretty ‘Google-sure’ that with just a couple of tweaks and a bunch of keyword-rich web contents, you can begin growing your startup and turn it into the “Next BIG Thing”.