Journal 3

This past week I had a challenge outside of typical graphic design work to complete. It was a bit funny looking back at it but it involved getting images associated with the company removed from Google. When building a brand it is important to manage your brand’s image when you can. A lot of SEO(search engine optimization) is to monitor what information and products people see when searching your brand. Imagine if you ran a bakery but when you put your store’s name in a Google search you saw a few images of car parts mixed in pictures of your baked goods. It would confuse potential clients and would come off frankly as unprofessional. We had this problem, but on a smaller scale that involved photos not taken by the agency appearing under the company in search.

The problem is fixed now but even afterwards it causes me to think about the little things that go into running a business and a brand. Everything counts.

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