Exemplary Portfolios

Reading List:

Design Is A Job, Mike Monteiro, A Book Apart,

Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines, Artist Guild Graphic

Don’t Go To Art School, Noah Bradley,

10 Things I Wish Someone Had Told Me About Freelancing, Stephanie Rice,

12 Questions To Ask Your Future Employer, Sarah Kathleen Peck,

Molly Crabapple’s 15 Rules For Creative Success In The Internet Age, Molly Crabapple, edited by Cory Doctorow.

The Myth of the Portfolio Piece, Rachel Berger,

The Top 10 Things I Wish I Knew When I Graduated College, Debbie Millman,

Creative Strategy and the Business of Design, by Douglas Davis.


Professional Organizations

AIGA – Design/Publishing

The One Club – Advertising

SIGGRAPH – Animation & Broadcast Design

Society of Publication Designers – Magazines

The Type Directors Club – Professional Typography organization

The Graphic Arts Guild – Professional standards and fair pay and treatment in the design industry

The Society of Illustrators – Illustration


Advertising (Design, Web, Broadcast) (tribal, spike) (digital) (NY, Chiat/Day)




Design (Packaging, Branding)

ChermayeffandGeismar (legendary)





Herb Lubalin (type)

Tony Dispigna (typographical, typographic illustration)

Seymour Chwast (illustrator)

Tibor Kalman

Rudy Vanderlans

Wyatt Mitchell (editorial/Apple)

Arem Duplessis (editorial/Apple)

Florian Bachleda

Fred Woodward

Gail Anderson

George Lois (concept, layout)

Saul Bass (logos/motion graphics)

Kyle Cooper (motion graphics, titles)

David Carson (layout, type)

Milton Glaser

Rebecca Mendez

Neville Brody

Anne Willoughby

Luke Sullivan

Dan Wieden

Jeff Goodby

Pat Fallon

Jimmy Smith (amusement park entertainment)

Lee Clow


3 Cases


BING/JayZ Decoded


Old spice, “the man your man could smell like” (