The Purpose of Social Monitoring

a series of logos for social media platforms

Image by: Sean MacEntee

Depending on the blogger, one of the easiest and most difficult things about blogging is creating your blog. Unfortunately, this is a contradicting choice because it can be difficult to have the courage to start a blog and be comfortable with sharing your thoughts for the internet world to view at their own leisure. For those of you who are struggling with this dilemma, I want to encourage you to follow your dreams, blogging in its many forms is the most enjoyable experience I have ever had in my life. It has allowed me to have a greater acceptance of myself and I have learned a lot about who I am. Whether if you are choosing to start blogging through written posts, photographs, or videos; each and every form of blogging can captivate an audience to relate to your life experiences. So if you have been wondering and wanting to blog for a long time, I would suggest that you give it a chance and take a leap of faith. Blogging is extremely fulfilling in that it shares moments in life that were either positive or negative to benefit every reader, watcher, or listener.

But for those of you that have already chosen to start blogging, it begs the question of “what comes next?” while starting the blog could’ve been the easiest part the upkeep can be the most difficult as you have to make sure that your blog stays relevant for readers to continue reading. However, there is a very important detail that I have left out … how do you attract readers in the first place. The answer is simple, aside from utilizing your social media to constantly alert your readers of when you upload a new post, social monitoring enables you to understand what readers are interested in. Social monitoring helps you as a blogger gain the knowledge of seeing what are the trending topics as well as the insights of your possible readers by zeroing in on their interests. There are many free or low-cost options to be able to do social monitoring effectively. It allows to listen in to what others are posting about in social media, various blog posts, or public forums. You can easily see what others are conversating about on the internet to guide you in what to talk about in future posts or to just gain a perspective on the audience’s interests.

So with the use of this information, I hope it helps to encourage you to post in the future and will help you be successful. Good Luck and Happy Blogging!

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