Blogging Practices: Branding and Promoting Your Blog

As a blogger,  your main responsibility is to create stellar content for your specific niche, regardless whether you joined the blogosphere in search of a casual hobby or to establish a serious business. Before your market and publicize your content, if you really want to hit it big with traffic or revenue, you have to view your blog and more importantly yourself as your brand.

Here are some tips and practices you can utilize in branding and promoting your blog:

  • Set Google and Twitter alerts for your blog’s name and keywords related to your blog and then join conversations as they happen.
  • Send direct messages to people who follow you on Twitter to strengthen your conversations and relationships with them.
  • Start a Facebook, Twitter, Instagram page or anything related to your niche

Examples:

a Facebook page about food

a Facebook page about food

  • Start guest posting. If you’re looking for an effective way to promote your blog, one of the best things you can do is start guest posting. Guest posting, or writing a blog post that will be featured on a different blog, is one of the best ways to expand your audience and begin to develop authority in an industry like here at The Buzz.
  • Create the top 10 list. Create “The Top Ten list” of brands or blogs that you want to model yourself or blog after. Either because they are a competitor, you share a space with them, or they are in your niche. Make sure that they are successful at what they are doing and someone you want to emulate. Refer back to this list whenever you need inspiration, have to make a decision or want to see how others have done it.
  • Put a link in your e-mail signature.

a business card of a food blogger "Jessica Deng"

  • Creating your own business card is a quick way to add to and strengthen your blog brand. Putting your logo and your colors on print materials will help when you travel, share, connect, and dream. Make sure that when you create your cards that you are comfortable with the information you put on them and keep them connected with you overall brand.
  • Use Pinterest. Believe it or not, I highly recommend using Pinterest because it has endless visuals that are surely going to spark some creativity or inspiration in you and there’s endless content on Pinterest for you to read, use, or emulate.
  • Attend networking events and/or conferences. There are many social media marketing events and blogging conferences available for you to attend where you can hear from influencers, meet other bloggers, and exchange business cards.

Hopefully you’ve found these tips helpful and took some notes. The next post will feature why I started blogging for The Buzz/Openlab.

Do you have any tips or tricks about how to promote a blog? 

Victory, The Victorious

a young man in a red hooded sweatshirtThis weekend I spoke with the underground musical artist, Victory. A awesome jaw dropping lyricist, with an interesting hobby. Check it out:

a man wearing large black headphones, in front of an image of the word "Victory"

How did you get your name? Actually the way I got my name is because my rap name use to be Flawless Victory but I just shorten it to Victory

How’d you describe you musical style? / What sets u apart from the artist out there? I would describe my musical style as fun and energetic and what sets me apart is that I won’t rap about what typical rappers rap about because I’m not a trap type of rapper so it forces me to be creative

I  a lot of your music can be comical and jaw dropping… Do you think most lyrical artist sell out from their original genre and fall to mainstream artist? I don’t think most lyrical artist sell out to maintain stream but I do think that they try to go with the times because you don’t have to change what you want to say you just have to update how you say it and most artist don’t realize that

 

What else do you do? I also make clothes and I edit videos also

a man on a tv screen

I love your designs and I watched the amazing growth… How did You get into fashion / what sparked your interest? I originally got the idea by making a shirt to promote myself as a artist and people liked the design and started requesting it then that’s when we really started getting into the clothing aspect

a man in sunglasses and a T-shirt

Is there anything you’ll like for the listeners to know? I would like my listeners to know that I’m working there’s a lot of good music coming with some great visuals so stay tuned

seven young men and women of colorthe back of a man wearing a black sweatshirt that says "Just Us II" in white letters

I wish him good luck on all endeavers.

How To Sew A Handbag

Can you sew? Would you ever try creating your own hand bag?

There was a time where I, Amoni B, did seam-stressing and designing. I self taught myself to create handbags, purses and more. Being an activist of sustainability, I started creating bags from reusable, recycled and second hand materials. Today I’d like to teach you guys how to create your own bags. Below are two videos, for the beginner and intermediate. You can use your own materials, I sometimes even use old jeans and dresses, which can be seen HERE.

Video 1: Yankee Tote | Video 2: Motherland Scrunch Clutch

 


QUESTIONS TO THE AUDIENCE: Do you have a hobby, trade, or interest? What is it? | Have you ever created anything? What?

Easter Recap and Fun Activities

On this Octave of Easter I will like to back track to show some Easter Activities. And if you guys aren’t tired, I know Easter was yesterday but I’m pretty sure you guys are still dolled up with tons of left overs. I spent most of Easter Weekend, from Friday night, with my family in Maryland. Saturday went as followed: family talks, breakfast, doing each others hair, shopping, making Easter things, bbq, games, bbq, chilling, and my departure. It was awesome for the most part, especially helping create the Easter Eggs and Easter Baskets. (Duh the Barbecue was the best but it’s not a food blog, lol.)

My aunt, owner of Kreative Kisses, brung all the ladies together in efforts to make Easter Awesome for the little ones. Easter eggs are usually a tradition in my family, making them and hunting plastic ones with money or candy. But we were also able to help with her usually $25 basket creation. The kids really loved it! Here are some images:

Easter eggsa collage of a woman posing with a young girlhidden Easter eggs

As a female who loves makeup and all things beauty, of course my face was beat to the gawds fir this occasion and I had pink Easter nails with sparkles on Saturday . However, I want to show you guys how to create marbled easter nails, which I did Sunday. If you want the kids to enjoy you can also cut a water-color shaped egg for them to marbelize. Watch Here:

Post dedicated to my family.


QUESTION TO THE AUDIENCE: How did you spend Easter?

Getting Paid From Your Following

a young woman of color with shoulder-length, wavy hair

Last week I spoke about How To Go Viral on social media. This weeks blog is about using your audience/following to generate income.

When I first started my YouTube and blogger site years ago I had no idea of its potential. I carelessly vlogged about my life, which of course consisted mostly of beauty and cosmetics. I began to receive numerous messages to join campaigns, promote advertisers, and review products. For many I was hesitant but I did get free products and joined blogging social sites. years later after the buzz i had dwindled I realized I could have monetized many of my videos, or obtained money from my former post. I wish I knew what I know now, I wish I was more consistent and I wish I took it more serious regardless of my situations.

Although I wont go to in-depth, here are a few ways to make money from your online presence:

1. Advertising (ie: Google Adsense): usually getting paid per click when you post about the company. You can use links or have actual ads on your site or social media page.

2. Affiliate Marketing: Companies will pay per person that visits their site or purchase products. Some sites pay based on the amount of people that follow you.

3. Selling Your Own/Service: Most people you know will either support or share, its free publicity on your own page.

Now, I know at first it may start off as chump change but when you are persistent and consistent the possibilities can make you a millionaire, as many on YouTube.


 

QUESTIONS TO THE AUDIENCE: Are you making money online? doing what? | Will you now consider using your following to generate income?


I blog weekly EVERY MONDAY. Follow me on YouTube, Instagram, Twitter, and FaceBook / FaceBook2

HOW TO GO VIRAL

Today half of the population wants to go off grid and the other half wants to GO VIRAL, a phrase used to convey the act of gaining, usually quick, popularity online. Going viral can happen by mistake or on purpose. What do I mean? Sometimes users post things on social media with no intent of many people seeing it.

However, if it is controversal or identifiable enough people will start viewing or sharing the post until it spirals out if control, causing a once internet “nobody” to gain a following on and offline. On the other hand, people who yearn for attention or for people to actively follow them for whatever reason (ie: sales), will put in the hard work and even money to show up on social media feeds and gain popularity.

Here I explain HOW TO GO VIRAL:

Examples:a Facebook screenshot of a young womana screenshot of a young woman in a video a screenshot of a young woman in a video about hair extensions


QUESTIONS TO THE AUDIENCE: Have you ever gone viral? How? | What do you feel about what I am saying?

NEXT: Get A Steady Income ONLINE

Timing is Everything – 5 Steps To Be On Time

You are told that unless you arrive at a location by 6:00 am on the dot, and not a minute more, your favorite person will be slaughtered. You arrive at 6:01 running in to find a pool of blood and no one in sight. Is it your fault?a pool of blood on a wood floorimage credit

I know the scenario is dramatic, but timing can be sensitive. I’ve had my times where I double booked, cut things close, or arrived late due to outside sources. How ever, I still consider it my fault. Maybe blogging can help me outline some problems. There must be a way to assure timing. Let’s see…

  1. When setting appointments make room for any occurrences. You never know if the train will mess up, which usually happens because the universe is messing with you for not being prepared.
  2. Yes, being prepared will definitely aid to timing. Days before figure out your route and possible complications, know your attire, set out prepped clothing, add the appointment to your agenda, and what ever else.
  3. Maybe it’s timing on when telling someone something, like a giving a heads up to your life partner about coming home late or going out. If that’s the case don’t wait till the last-minute or after the event happens. This will cause the other person to feel duped or unimportant. This also goes for being a no-show at work or school.
  4. When you have little time and a group project must get done, for example two cousins preparing for an event, remembering TEAM WORK MAKES THE DREAM WORK. Having someone to help means you can be two places at ones and divide tasks. Looking back on a recent event, while Indiyah, my sister-cousin, was getting her makeup done I could have gotten the shoes to save time.
  5. And always understand “Early is on time and on time is late.” A saying I learned while in my NEW training. Which means, if you have to be somewhere at 6:00 am, act like you really have to be there 5:45 or earlier. Sometimes I trick myself when setting appointments and alarms by putting an earlier time.

QUESTIONS TO THE AUDIENCE: how do you stay on time/ early? | How does it make you feel when someone tell you news in an untimely fashion? | As an employer how do you feel about lateness and absences?

I post every Monday. In the meantime check out these post:

5 Steps to Start A Business 

7 Steps to Run a Marathon 

8 Steps Towards a Happy Life

Video: BEAUTY ON A BUDGET

I show and tell how to get beauty on a budget. This one is not just for the ladies. Guys, you can also do buy inexpensive items or get free products too! (i.e.: skin care, body wash, razors. Check out the tips….


Questions to the Viewers: What are other ways to be frugal? | Has anyone tried my method and have something to share?

Anything You Want OR Need … for FREE!!

What is something you want to do or have? Did you know you can get it free, especially when you are motivated and put in the research for it. For example, Have you ever walked into a food court of the mall and was offered cinnabon’s sugar donuts, or asian cuisine on a stick? Not only can you get free food but you can request samples from those mall restaurants. At the end of your “food court smorgasbord” you may have a fulfilling snack. Well, that is similar to just about anything you can think of.

colored letters that spell "FREE"

Here’s How:

  1. Events & Activities: You can get free tickets to movies, preescreenings, fashion shows, fundraisers, community events, and celebrities events on sites like EventBrite. And of course many events have goodie bags of freebies. Try looking in Timeout NYC, searching for free concerts in the parks and beaches, download “local” themed apps on your phone, visit Meetup.com hobbies and networking events. Get on tv by searching casting companies like OnSetProductions.
  2. Knowledge Training / Experience: Ask those you know for advice. You can ask companies to volunteer or go on VolunteerMatch. Of course Youtube helps, but there are also sites that allow you to bartering services. Look in the news papers where most jobs offer free training on the condition that you work with them for a time period. I love the DIYnetwork and places, like HomeDepot, that offer free classes.
  3. Food / Clothes: Besides growing a garden and sewing your own clothes, there are organizations and churches that provide free food and clothing. You can even inquire on 311 (for those in NY) for help or on your governments’ website
  4. Shelter Companies like Habitat for Humanity help you own a home as long as you volunteer some labor, but there are other non profits and private funded organizations that provide shelters, rooms, help with mortgage, rent assistance, and utilities (i.e.: heap. There are even grants for new home owners are being energy efficient.
  5. Money Who doesn’t love free money! Apply for government grants, signup with crowdfunding websites, ask those you know, and/or apply for scholarships.
  6. Childcare – Most schools are free, even some pre kindergarten are with programs like Head Start. Some schools and jobs have daycares, just ask. If not contact you local government assistance providers.
  7. Insurance: Contact non-profits, private organization or your government website.
  8. Entertainment Services: There are companies like Vive Entertainment Enterprises LLC or non profits like BRIC Arts Media. You can also find people by looking up hashtags, posting and messaging on sites like Model Mayhem, craigslist, Instagram, and Facebook.
  9. Business Help: Organizations like SBDC at New York City College of Technology, Small Business Association, NYC Business Solutions, NELP (lawyers), and government websites will help small business and entrepreneurs. Go on sites like idealist.org or businessmentor.org to find volunteers and help. The best thing to do is network.
  10. Freebies & Goodies For cosmetics, accessories, cleaning products, and the random, there are nonprofits or organizations that are the middle man like Freecycle. Some places provide free toiletries, others sites give away based on their sponsors.  Hey you might get free stuff for being a loyal customer, like a sephora. where you can also get free samples of cosmetics when ever you want and bigger samples with purchases. There are even sites like Beautystat, and you tubers who have contest and giveaways for their subscribers.

If your need or want isn’t listed here, some of the same sites may still help you. If not, googling the service you need and adding the word free at the end, by putting up post on social media and inquiring with those you know.

Now that you know how to find free necessities and wants, try it for yourself. Get your freebies and tell me all about it.

DISCLAIMER: I am not being paid to share this data or information. Everything is my opinion and I do not take responsibility for what you may encounter during your search.


QUESTIONS TO THE READERS: How do you get freebies? | Have you tried any of the methods? Did it work? | Has anyone got a free iPad or electronic by participating in offers? | Was this information helpful?

Your Network Determines Your Net Worth

I know it is 4-20 and it would be cool to read about all type of hemp influenced products or why/why not weed should be legalized, but there are much more important subjects to blog about.

cans of Chillo drink

Hemp Energy Drinks by AudioVision via CC* License 

Such as …

“Your network determines your net worth.” To the growing hemp producers  that phrase might be all too familiar (lol), but for you younger folk it may sound very new. And thats okay, but after today I want you to never forget it.

cartoon images of blue stick-figure men

3D Social Networking by Chris Potter via CC License

According to Dictionary.com A network is an association of individuals having a common interest, formed to provide mutual 

assistance, helpful information, or the like. When you meet people on your career path or those in your hobby-generated groups you may automatically connect them with your “network.” Although those people have common interests, they become apart of your network, and vice versa, only when you put actively add them to it. Of course that is figuratively speaking, you cannot actually pick people up and put them in a physical network. But just think if you collect business cards, phone numbers, and emails from everyone you meet, even those who do not seem to share common interest with you, you may have thousands of contacts within a few months. After you converse and exchange contacts, you must personally follow up with people and even subscribe them to your monthly mailing or email list if you have one. If you walk by people, choose to bail on networking, and refuse to attend all social events, you are missing a possible life alternating opporntunity.

a woman in a white dress holding out her hand

Helping Hand Edited by Stormgirl via CC license

Some may not know, or even believe that I can be a shy person. It’s true. I would choose to opt out of a phone conversation or even a face-to-face chat unless I know a person very well. THIS IS DISASTROUS for anyone.  How can I be successful in real estate, let alone in the entertainment industry, if I can not socialize or speak to a person or a crowd. Most times I pump my self up or just brush away the fear, but it is a skilled that can only be mastered if practiced. So people, next time you are about to send a mass text/email try sending it personally to someone or calling them directly. That will help build a trusting relationship. You may even spark a conversation that inquires about each of your skill sets and interests, which in return build a network that will allow for exchange of services, sharing of knowledge, or even referrals.

people in suits shaking hands

Business Meeting by thetaxxhaven via CC license

And thats where you build your net worth, which can be thought of as the total assets of a business minus its total liabilities (Dictionary.com). A person can be a brand, or business, as well. Theoretically, your net worth can be calculated by actual financials or based on those connected to you in someway. Those connections can be a direct link to leads, future income, knowledge, and more.

 a word cloud of business terms

Business by Gerald via CC license

*CC: Creative Common

Dedicated to some of the men in my life who practice and preach this concept:

  • My Dad Larry, personal trainer & (Co-Owner of Brooklyn Billionairez)
  • My Uncle Dave, business owner in the Automotive & Entertainment industry
  • My Uncle Sammy, mutli-business owner including We Have it ALL
  • My Brother-Cousin Samar, Owner of Made Realty & Made Capital Corp.

Happy Birthday Samar, you will continue to add on to your network and success.


QUESTIONS TO THE AUDIENCE: Are you nervous when networking? | Do you leave events early to avoid feeling awkward when talking to others? | Do you have stories of success based on your network? | Do you feel having people in your network is similar to using people? | How do you network? | Can you give me advice.