As the end of the semester quickly approaches, I pondered with myself how to end this semester of photoblogging with a bang. In light of the holiday season, I decided Herald Square’s Macy’s window display was the best way to close out this memorable year. Their “Believe” campaign started for the Make-a-Wish foundation to give ill children hope with a Christmas miracle in the shape of presents and granted wishes. Over time the “Believe” campaign became more mainstream in the attempt to get all children to believe in the greater good. Especially for Macy’s, Santa has become a symbol of humanity between all races and religions, vying to show kids that regardless of our differences we all deserve to shown respect, kindness, and love in memory of the sincere and selfless Saint Nicholas that we have all come to know and love.
This year’s window display showed the meaning of the Christmas spirit through words of holiday wisdom; it makes people believe again, not only in Santa but in humanity. It starts off with a display labeled “Santa”, kids gravitated toward this display, questioning their parents if their name was on the list. It was heartwarming to see the children converse with each other about Santa, while reassuring each other that every single one of their names were certainly on the list. The second display was titled “Celebrate” which included an interactive pinball machine; not only the kids were drawn to the game, even adults waited in line to have a chance to play. The third display was called “Together” showing that we are all connected and should enjoy the moments we have with friends and family as we fellowship. The fourth, “Giving”, showed an important attribute of the holiday season, the exchange of gifts to show your appreciation for each other. The fifth window titled “Love”, depicts Mr. and Mrs. Clause dancing to a Christmas tune. This display was also interactive since it played music when you touch the glass. The sixth and final display was labeled “Magic” which depicted a half underwater and half above ground utopian scene in which the reindeer came to these magical grounds to frolic and graze; this window exceptionally spread the joy of the wispy and wondrous.
This tradition started in the 1870’s by RH Macy, himself, at the original Macy’s on 14th street. Over one hundred years later we still enjoy this magical creation. It takes two hundred-fifty designers/carpenters/Santa’s little elves to build this masterpiece. It also takes twenty-one days and nights to complete, ultimately gaining over ten thousand viewers during the holiday season.
I would love to thank everyone who read and enjoy my posts; I learn more about New York as you do, as well.
Happy Holidays, Everyone!