AIGA
Trip to AIGA, was a very different experience. I am not a designer neither did I ever looked at anything through a designers point of view. Ever since I started this class, I started getting some ideas about designing. When I first walked in to AIGA, I was thinking to myself that this just a small gallery and there wasn’t really anything here. After going over the whole area and looking through all these unbelievable pieces of work, I was amazed. The mission of AIGA is to advance designing as a professional craft, stragic tool and vital cultural force(AIGA.org) . AIGA works to inform people and introduce people with the different works of different designers. It creates a communication between designer and general public through their artworks. It inspires people and represents/symbolizes something. AIGA helps designers to present their work. The gallery was based on the number one designed work from all over the world for basically everything such as, wrapping paper, gift box, coffee cup, catalog, etc.
Creative directors: Â Jill Robertson, Jason Schulte
Designers: Â Rob Alexander, Richard Perez
Writers: Â Lisa Pemrick, Jill Robertson
There were lots of advertisement in the AIGA gallery but I really liked the Ebay packaging. It really attracted me. As soon as I looked at it, I could tell that it was symbolizing “Green” and it was related to recycling. The images in the package reflected from the environment. There were imagines of plants, birds, etc. The text in the boxes had cap drop, the direction of the texts always varied, and some text were in capital letter and some were in lower case letters. The typeface is in San Serif. There were only two colors in the box which are white and green. As soon as you look at the box, “eBay Box” is the first letter you could see. The color makes it easier to read. The box also has multiple font sizes. EBay office decided to come up with a shipping box that has greener look to it. The purpose of making these boxes was to make the recipients reuse it. EBay decided to give away 1000,000 boxes to their sellers, hoping that the recipients will reuse it. The calculation eBay made was that if each recipients use these boxes at least 4 times than it can save 4,000 trees, save 2.4 million gallons of water and conserve enough electricity to power 49 homes for a year.
Cite Source: www.aiga.org
Collections: AIGA 365: Design Effectiveness (2011)
Design firm: Office, San Francisco
Creative director: Jason Schulte
Designers: Erik Adams, Rob Alexander, Will Ecke, Dominique Mao,Jenny Pan
Writers: Kelly Bare, Jill Robertson
Client: Sesame Workshop
I found this coversheet in the AIGA website. It really attracted me. It’s very colorful and it catches attention really quickly. The type face used in the coversheet is Gothic. The type of paper used is thick yet smooth paper. It is most like done in a coated paper. . The designer uses different color of text to draw everyone attention. The designer uses a white background and colorful text so the text stands out more when you look at the design. This coversheet was designed to introduce and inform people about the Sesame workshop that takes place all over the world which educates people on various topics. For most people Sesame Street is a children’s show that have been around for several years. Sesame Office came up with this report to create awareness towards their workshops. The report is available online and also can be printed too.
Cite Source : http://designarchives.aiga.org/
Collections: AIGA 365:Design Effectiveness (2011)
Design firm: Local Projects LLC, New York
Creative director: Jake BartonArt director:Katie Lee
Production director: Tiya Gordon
Production artist: Alexander
HoWriter: Aurin SquireResearch: Esteban Ucros
Content strategist: Adam: Jeffrey Taras
Client: National Museum of American Jewish History
This is a photography that I found in the AIGA website. It is located in the second floor of the National Museum of American Jewish History in Philadelphia. The name of this picture is “Dreams of Freedom”. As soon as you look at the picture, you see screen. At first I thought it was a mirror than I realized it’s a picture but its cut out in shapes. This is a physical sculpture. It’s not a flat projection screen. The surface that receives the projection is a custom-fabricated white, Corian, 18-foot-long, 3-dimensional sculpture. This kind of sculptures was never seen before. It created a unique opportunity to mix physical sculpture with projection illumination.The color contracts, the color of the man’s shirt is the same as the background of the picture. Also the color of the man’s pants, couch, the ceiling and the floor is also same. The color of the object presented in the picture is similar to the color of the picture shown in the photography. This picture has vertical lining. The picture in the photography is made by paper. The picture reflects the hardship of European’s.
Cite Source : wwww.aiga.org
