Bridging PRIOR & NEW Knowledge

Prior Knowledge

  1. Marketing mix elements (4Ps)
  2. Segmenting and targeting consumer market(s)
  3. Writing a marketing plan

NEW Knowledge

  1. Application of the 4Ps
  2. Electronic commerce
  3. Servicescapes — using the physical evidence in a service establishment

The prior knowledge identified above can be reviewed with colleagues and clarified in the learning objectives for the course. Defining and describing essential concepts should be focused in a lower-level course, whereas applying and analyzing/evaluating can be practiced intensively in an upper-level course. If the learning outcomes depicted in one course become the foundation of another course, it should be reviewed at the beginning of the semester.

Leave a Reply

Your email address will not be published. Required fields are marked *