Prior Knowledge
- Marketing mix elements (4Ps)
- Segmenting and targeting consumer market(s)
- Writing a marketing plan
NEW Knowledge
- Application of the 4Ps
- Electronic commerce
- Servicescapes — using the physical evidence in a service establishment
The prior knowledge identified above can be reviewed with colleagues and clarified in the learning objectives for the course. Defining and describing essential concepts should be focused in a lower-level course, whereas applying and analyzing/evaluating can be practiced intensively in an upper-level course. If the learning outcomes depicted in one course become the foundation of another course, it should be reviewed at the beginning of the semester.
