What did you know about digital agencies before last week’s class?
I had zero knowledge about digital agencies before this semester started. Honestly I had never thought about the amount of logistics that go into creating ads and other content until now.
As a digital agency is it more important to be innovative or up on trends?
I would say it’s a combination of both. Innovation is what digital advertising is all about: finding the next big thing. But in order to figure out the what and why of content, agencies need to look at trends. Both are extremely important.
How do you keep on top of trends? What websites or podcasts do you listen to?
Now I look at the Webby’s and the Next Web. Also Salad: The Advertising Podcast is really nice as well. I still have to find more sources though.
1. What did you know about digital agencies before last week’s class?
Honestly, I didn’t know they were separate from the brand. I thought the brand had a particular section or department called marketing that houses advertisements that was like an in house think tank for all things public relation.
2. As a digital agency is it more important to be innovative or up on trends?
I think both are important but, it’s more important to be innovative because doing what’s trending gives you a level of legitimacy but, innovation says you can see beyond current trends and that places you more in a “taste maker” category. Its like the difference between knowing what people like to eat vs being the person who makes every restaurant feel like they better serve this dish because this is what people enjoy.
3. How do you keep on top of trends? What websites or podcasts do you listen to?
I do not keep on trends. I was thirsty to learn where I should go to myself updated. I do music production and I keep up with the latest tech through magazines and sites so I collected the places to look for ads because it’s so important to know where we all are in advancements.
4. What were two digital campaigns that we discussed in class that you resonated with?
The two digital campaigns that resonated with me was Gut’s campaign for Popeyes chicken and Black and Abroad’s Go back to Africa campaign by FCB/Six. Firstly, I work at Chik Fil A so Gut’s ad had amazing impact on me as an employee of the competition and I never seen someone go that hard for a chicken sandwich. Second, I had to try both because the campaign had my community questioning and I became a source. The ad made me a dog in the fight. The go back to Africa ad resonates with me because it acknowledges the sentiments of people who have been told this is so many ways and it dares to say where you come from is great. I liked that. I want to go back to visit now.
What did you know about digital agencies before last week’s class?
I didn’t know much about digital agencies before last week’s class. I had some knowledge of how certain digital agencies play certain roles and help brand and promote a client’s product (or they’re own product).
As a digital agency is it more important to be innovative or up on trends?
I believe it should be a blend of both. If you’re up on trends and you’re not innovative then you would be able to execute as strong as you maybe would be able to and things may appeal bland to the consumer. However, if you’re innovative and not up on trends, maybe you’re target audience wouldn’t find it appealing and out of date so I believe maintaining a balance of both is important.
How do you keep on top of trends? What websites or podcasts do you listen to?
I listen to The Joe Rogan Experience, The Fighter and The Kid, The Church of What’s Happening Now, and Japan Time.
Hmm.
Test comment.