Paul Rand “Good Design Is Good Will” 1987 from Graphic Design Theory: Readings From the Field page 64-69 and Steven Heller “Underground Mainstream” in Design Observer 2008.
- Is the concept of mainstream vs. underground relevant in
Jenna Spevack | COMD3504_OL08 | FALL 2021
Paul Rand “Good Design Is Good Will” 1987 from Graphic Design Theory: Readings From the Field page 64-69 and Steven Heller “Underground Mainstream” in Design Observer 2008.
Having a journal has been an interesting experience it is cohesive in the sense that I just have what interests me in it other than the reading response which becomes part of what I like and am interested in. I … Read More
I enjoyed using this journal to collect images, content and to draft my reading responses. It helped me to stay organized, and take time out to write about my experiences and discoveries.
The research journal served as my place to write down notes as I read the class readings – writing things down on paper felt more natural and accessible.
Kyle Djemani
Throughout this paper, I discuss gender stereotypes within advertisements, specifically the 1953 HyTop Twist-Off Bottle Cap created by Alcoa Aluminium advertisement.
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