Armstrong, Helen. Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 81-83.

Questions / Prompts

  • Find 2 examples of the work of postmodern graphic designers from the 1980s.
  • Deconstruct the work. Explain which visual elements are associated with postmodernism of the 1980s and why.
  • What does the author mean by “Typography as discourse”?
  • What does the author mean when she states that “…no longer are there one-way statements from designers. The layering of content, as opposed to New Wave’s formal layering of collage elements, is the key to this exchange. Objective communication is enhanced by deferred meanings, hidden stories, and alternative interpretations”

Reading Response 9

When the author states “Typography as discourse,” I believe they are trying to create a conversation about Typography. A conversation that discusses and provokes responses about the context and usage of typography within designs. Usage that seeks to shake the status quo of design and not remain complacent, to see new ideas and methods come about. Especially after the author stated “…no longer are there one-way statements from designers. The layering of content, as opposed to New Wave’s formal layering of collage elements, is the key to this exchange. Objective communication is enhanced by deferred meanings, hidden stories, and alternative interpretations.” By having such a discourse and conversation about typography we are then open to various interpretations and hidden perspectives that were previously closed.

An example of postmodern graphic design from the 1980s would be this cover for I-D, the British youth culture magazine designed by Terry Jones. Jones utilizes aggressive collages, heightened use of color, and experimental typography to create this striking design aesthetic. This cover embodies postmodernism which favors such expressive designs that rebel against strict constraints and rules.

I-D Magazine Cover, by Terry Jones (1980)

Another example of postmodern graphic design would be this Wet magazine cover designed by April Greiman in collaboration with Jayme Odgers. Similar to Terry Jones’ I-D cover, Greiman’s and Odgers’s design makes use of collage-like illustrations and overlapping figures. Their design also embodies postmodernism with its expressive and playful design that with against the system.

Wet Magazine Cover, by April Greiman and Jayme Odgers

Hypothesis / Annotations

  1. Definition: Discourse
  2. Idea: If design is about life, why shouldn’t it have all the complexity, variety, contradiction, and sublimity of life?
  3. Definition: Banal