Jan Tschichold, “The Principles of the New Typography” pg35-38, Karl Gerstner, Designing Programmes pg55-61, Joseph Muller-Brockman, “Grid and Design Philosophy” pg62-63 from Graphic Design Theory: Readings From the Field by Helen Armstrong.

How do each of these designers/authors think you should approach design?

  • Include an example of contemporary typography/layout that embodies each of these three design systems or philosophies. And explain why?

Many of the designers think that the way to approach design is by being able to think clearly and approach every new task with a clean slate and need for a good result for their project. They don’t want an overused design but come up with something new. Someone like Tschichold thinks that typography should be formed from knowing what the idea you mean to show rather than not knowing the truth of what it could be. Things that make sense while using objectives. He also thought that you should aim away from the old typography that used pretty typography but rather to more expression to show the demand of the economy. Karl Gerstner approached the design by using science, he wanted to connect graphic design with computer programming. He made a system that could generate a bunch of design solutions. Joseph Muller-Brockman approached design with the use of grids to find solutions.
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I think that this image could embody what the three designers think of the design system since it looks like everything could be put on a grid, the typography is strong and clear without being too fancy and there is a feeling of it being computer-generated with the drop shadows and gradient.

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