I <3 New York: Milton Glasers’ Love Letter to The Big Apple

My paper is about Milton Glasers’ iconic “I Love New York” logo. Created in the back seat of a taxi car with nothing but a piece of paper, it has gone from simple beginnings to a universal symbol of love for the city that never sleeps. This research paper goes into detail about the origins of the logo, Glasers’ intentions with the logo’s design, and what purpose the logo serves beyond just being a logo.

Research Paper 1