“What is typophoto? Typography is communication composed in type.László Moholy-Nagy
Photography is the visual presentation of what can be optically apprehended. Typophoto is the visually most exact rendering of communication…. a precise form of representation so objective as to permit of no individual interpretation.”
“Universal Communication… exploration of the potentialities of the book of true text-picture integration has only begun and will, by itself, become of utmost importance to universal understanding.”
“‘square span’ is putting words into thought groups of two or threeHerbert Bayer
short lines… the advantages of grouping words support the theory that we do not read individual letters, but words or phrases.”
After reading the writings from Walter Gropius: The Theory and Organization of the Bauhaus (1923), László Moholy-Nagy; Typophoto (1925), and Herbert Bayer; On Typography in Graphic Design Theory: Readings From the Field and reviewing the videos from the Week 5 Agenda, consider the following.
The avant-garde designers were looking for universal methods of communication, often searching for ideal ways to reach the masses using new technologies and modalities.
- Photography and film were the new techologies in the age of the Bauhaus. Combined with typography László Moholy-Nagy stated that Typophoto was the “visually most exact rendering of communication.”
- Herbert Bayer is often credited with modernizing typography in the Bauhaus with his creation of the Universal alphabet. He also speaks of “text-picture integration” and the use of “square span,” short grouping of words for universal communication.
Today we have multiple modes and methods of instant, mass communication. Consider the rise of “deep fakes“, the short, concise messages we send via Twitter, or the lack of subtlety and tone in email, text, or emojis. Is the ability to communicate truthfully, accurately, and effectively helped and/or hindered by technology today?
Add your ideas in a comment in the Discussion post by Friday, October 1st at 11:59 pm to allow time for responses. Add at least 5 follow-up responses to your classmates’ comments by Sunday, October 3rd, 6 pm. Reminder: free sharing of ideas helps us learn and it’s also part of your participation grade. 🙂