Low Key Image

This image is set in the middle to show the attention of the item, namely a box of peppermint gum. The large title ICE in the gum is mainly the reason to display the hierarchy of this whole image. It is surrounded with black empty space, creating the value to become darker. The fact that there are rings over the image can also represent that the gum has to do with business, namely if the item sells well or if the demand for gum is high.

High Key Image

This image is displayed in a bright white sky, allowing the value to become lighter and into a high key. The hierarchy is the building, which colors roughly high dark to catch the attention of this image. The way that the colors get darker as the building goes more to the right and down can display how it faces away from the bright sky. It can also give some sight of a shadow of the building.