The first presentation is approaching.

The presentation should be a wrap up of all of the research from the initial client meeting to the Customer Journey Map.

Some things to include:

• COMPETITOR RESEARCH  – What are similar products to your own, What are they like, do users like them?, what are some of their weaknesses?
• USER RESEARCH – Who are your likely users? What do they like? What do they do? What are their general attitudes towards products such as yours?
  • Personas – How you show the audience you understand the users and help them understand the users.
  • Scenarios – How you show the audience that you have an idea of how your users (the personas) will use your app, why they use it, and when they use it.
  • Customer Journey Map – Demonstrates to the audience that you have at least begun to map out how a user will actually navigate/use your application. Think of it as a map to what the customer is doing and seeing while trying to use your app. What does the user see?/What do they do? become What does the user see next?/What does the user do next?