Personas

This is another article that offers clarification on the use of personas.

The persona method has developed from being a method for IT system development to being used in many other contexts, including development of products, marketing, planning of communication, and service design. Despite the fact that the method has existed since the late 1990s, there is still no clear definition of what the method encompasses. Common understanding is that the persona is a description of a fictitious person, but whether this description is based on assumptions or data is not clear, and opinions also differ on what the persona description should cover. Furthermore, there is no agreement on the benefits of the method in the design process; the benefits are seen as ranging from increasing the focus on users and their needs, to being an effective communication tool, to having direct design influence, such as leading to better design decisions and defining the product’s feature set (Cooper, 1999; Cooper et al, 2007; Grudin & Pruitt, 2002; Long, 2009; Ma & LeRouge, 2007; Miaskiewicz & Kozar, 2011; Pruitt & Adlin, 2006).

https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/personas

From previous UX/UI Design class

Samples of Personas and Scenarios.

I mentioned this interview with Don Norman in class. Here it is for your listening pleasure.

UX Podcast

#125 Design doing with Don Norman (Part 1)

APRIL 15, 2016,

00:27:46

#125 Design doing with Don Norman (Part 1)

#126 Design doing with Don Norman (Part 2)

APRIL 22, 2016, 00:34:30

#126 Design doing with Don Norman (Part 2)

Personas – Why and How You Should Use Them

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. Creating personas can help you step out of yourself.

https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them?utm_source=facebook&utm_medium=sm

The NYCCT Portfolio Template

Download the link from the link on the upper right.

https://github.com/thepixelsmith/nycctPortTemplate

Presentation 05 – Modeling and Mapping Your Users

LINK

https://docs.google.com/presentation/d/1iqtOXoIBqNG23O5lbkV74PEhW27QqyzdeUyBpRcPuGU/edit?usp=sharing

Presentation 04 – Designing Your Product

LINK:

https://docs.google.com/presentation/d/17jDtAnK5NOFddle0yCnMuhITELGbPqnNbiSZcNDjN6U/edit?usp=sharing

Feature Spread Sheet

Create a Competitor feature spreadsheet by looking at three main competitors of your app and listing their features next to the ones your app is currently going to have.

Demographic Research

Acquaint your self with potential users of your app

Look through online articles and any appropriate study on www.pewinternet.org about your potential competitors to get an idea of the demographics (age, gender, ethnicity, etc.) of their current users.