Some ideas to think about while designing your web site:

Sometimes it’s nice to go back to basics and ask fundamental questions. Today, we’re going to take a look at “what elements influence the user experience of a website?” Understanding this can make it much easier to plan your UX research and ensure that you’re examining each element to some extent and that that element is working well for your users.
The 5 elements that we’ve selected that need to be examined in a UX context are:

• Usefulness of the Website
• Adherence to Functionality
• Usability
• Influence
• Visual Design

https://www.interaction-design.org/literature/article/5-elements-of-the-online-user-experience