One of the most useful tools I have learned so far being at my internship is using multiple social media scheduling and analytics tools like Iconosquare and Hootsuite. We try hard to stay active on LMCC’s social media platforms and post daily on Twitter, Facebook, and Instagram. Therefore, utilizing social media scheduling and analytics programs is very useful. I have never had to use programs like Iconosquare and Hootsuite before and the fact that we can plan the posts for the week, schedule, and get insights on them is a great learning experience.
Besides the social media scheduling, I am also responsible for checking LMCC’s info email throughout the day. I usually go through the inbox and either reply or forward emails.
After sending our monthly newsletter through Mailchimp, we often get hundreds of emails from recipients notifying us either about the email change or the delivery failure. It is one of my responsibilities to go through these emails every month and update the mailing audience so that the list of future newsletter recipients is up to date.
Author: Salome Mindiashvili
Hi there!
My name is Salome, but people usually call me Sal. I am a young professional with experience in graphic design, advertising, and digital marketing. Currently, I am working on a degree in Communication Design to pursue my lifelong passion in the art of marketing and digital communications.
My fascination with visual communications and the digital world started at the age of 13 when I launched Adobe Photoshop for the first time. I was previously interested in digital photography and the fact that I could modify or completely change the reality of my photos with the help of the program greatly excited me. Over time as I learned more about the importance of visuals and good design, I started reading books about marketing, branding, and color theory. At this point, I had already dropped out as an economics major from University in Bulgaria and was living in New York – one of the most inspiring cities in terms of many things, including great designs & history.
During my first few years in New York, while I was still trying to settle in the city, I was rigorously working in many types of jobs. At the same time, I was focusing on and planning for my goal, which was a formal education in the field of visual communications. Six years after leaving Bulgaria and five years since moving to New York, here I am, pursuing my lifelong passion!
My interest in the field has only gotten stronger with time, and now that I have made it this far, I’m ready to learn as much as possible and enjoy the process of this opportunity as well.
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