Class Info

  • Date: 09/14/2022
  • Meeting Info: P122 at 8:00 AM

Topic

Design Research, Copyright & the Creative Commons, Rights & Permissions

Objectives

  • Learn how to Evaluate Internet Sources for Research in our field
  • Understand the basic definition of CopyRight
  • Understand the principle of Fair Use
  • Understand how to Attribute Sources in Block Editor and using EasyBib
  • Become Familiar with terms used in Agencies, Publishers and Stock Agencies with regard to rights and permissions for various uses

Discussion/Lecture

Let’s begin class by reviewing together the following links and images and discussing them:

Additional Library Tutorials Can be Found by clicking here. I’ve created a tutorial for searching the databases for your logo history report–link is below:

https://us02web.zoom.us/rec/share/DvmQyXec8akGLV-3cDnAWl2H90PFEueHIXr_LFvxe_Tsf-nrEjDA-PtyqhkV5Gk2.G-TChc8oh5IrxT24

Passcode: ^Hv%j1J6 

Let’s do some research together in the library’s databases on a few companies selected by COMD 1112 students for their logo history first drafts.

https://library.citytech.cuny.edu

Use the EBSCO database to search for articles and use the following databases: Businsess Source Complete, Mass School Ultra, Regional Business News and Master File Complete: See Screen Grabs below for a listing of search for the WWF logo and also the results of a search for the Burger King Logo.

From a Search in the library’s databases for Burger King

https://www.loc.gov/everyday-mysteries/item/who-is-credited-with-inventing-the-telephone/

https://www.aiga.org/medalist-saulbass

Elon University’s Imagining the Internet

AT& T logo evolution

And for all students, please do NOT forget that a company’s website site should be your first source for a logo history or research into branding, etc.

https://corporate.target.com/about/purpose-history/Target-through-the-years

https://www.shell.com/about-us/our-heritage/our-brand-history.html

https://cordww.com/soundofshell

https://brandcentral.shell.com

https://about.twitter.com/en/who-we-are/brand-toolkit

The U.S. Government has detailed information on its Copyright Web Pages.

2.1 Exercise 1: Advanced searching in Google

2.2 Exercise 2: Searching in the public domain

https://www.socialmediaexaminer.com/copyright-fair-use-and-how-it-works-for-online-images/

Labwork

You will be working on adding material to your Logo History First Draft based on feedback from me. We will be using our Design Publications resource to do this.

You will also begin research ideas for your Visual Quote project

We will also be reviewing different photo stock agencies together listed in the design resources section of this site.

For those of you who do no have an ePortfolio as yet, you will create one using this tutorial

To-Do After Class

See Assignments/ Week Three