Project Description — New Yorkers Against Gun Violence

Overview of Project — Design Brief

Did you know that gun violence is the second leading cause of death among American children and teens? A child is killed or injured every thirty minutes. One of the main arguments in defense of gun ownership is that owning a firearm increases your safety. Actually, the opposite is true. Guns in the home are 22 times more likely to be involved in accidental shootings, homicides or suicide attempts, than to be used in self-defense. The risk of homicide is 3 times higher in homes with firearms. Keeping a gun in the home increases the risk of suicide by 17 times. Guns are the most common weapon used in domestic violence against women and access to firearms increases the risk of homicide by more than 5 times. Firearms were used to kill more than two-thirds of spouse and ex-spouse homicide victims from 1990-2005. New Yorkers Against Gun Violence (NYAGV) is doing something about the problem.

NYAGV (New Yorkers Against Gun Violence) is the state’s leading gun violence prevention non-profit group that works to reduce gun violence through education and advocacy. They partner with community groups, local officials, law enforcement and citizens across New York to build a coalition of real people who are working to prevent and reduce gun violence.

NYAGV understands the enormous challenge in changing gun laws, but they see an opportunity to decrease gun violence by selling more childsafe locks in stores. They need your help to create a campaign that supports their proposal to “BabiesRUs” (leading baby retailer) that encourages them to sell and promote gun locks in all of their online and brick and mortar stores. You will produce a package of designs that can they can use to propose the idea to BabiesRUs. The package needs to include both physical and digital copies of the designs, which will include:

  • A name, tagline, logo and branding standards for the campaign
  • A brochure-turn infographic
  • A video PSA in support of safe firearms storage, which can be used on social media

Working in small teams, all students will design each deliverable at the same time and will present their designs to the client at deadlines, when the client will choose their favorite and/or the most effective design.

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